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Cases in promotional strategy

Author: James F Engel; W Wayne Talarzyk
Publisher: Homewood, Ill. : R.D. Irwin, 1984.
Series: Irwin series in marketing.
Edition/Format:   Print book : English : Rev. edView all editions and formats
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Genre/Form: Case studies
Document Type: Book
All Authors / Contributors: James F Engel; W Wayne Talarzyk
ISBN: 0256031002 9780256031003
OCLC Number: 10578693
Notes: Includes index.
Description: x, 282 pages : illustrations ; 23 cm.
Series Title: Irwin series in marketing.
Responsibility: James F. Engel, W. Wayne Talarzyk.

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