Cases in strategic marketing (Book, 1993) []
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Cases in strategic marketing

Cases in strategic marketing

Author: Linda E Swayne; Peter M Ginter
Publisher: Prentice Hall, ©1993.
Edition/Format:   Print book : English : 2nd ed

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Document Type: Book
All Authors / Contributors: Linda E Swayne; Peter M Ginter
ISBN: 0131192310 9780131192317
OCLC Number: 1314368357
Description: xxvii, 819p.
Responsibility: [edited by] Linda E. Swayne, Peter M. Ginter.


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