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CavinKare Private Limited (A) : challenges of sustaining growth and expanding business

Author: Anand Kumar Jaiswal
Publisher: London : Indian Institute of Management, Ahmedabad, 2007.
Series: SAGE Knowledge., Cases.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
The case discusses the evolution of CavinKare as a key player in the fast moving consumer goods (FMCG) market in India. CavinKare's Chik brand of shampoo in particular was a leader in rural markets and had emerged as the second largest selling shampoo brand in India. Its keen understanding of consumers, focus on innovation and developing affordable products, low cost of operations, and wide distribution access were  Read more...
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Details

Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Anand Kumar Jaiswal
ISBN: 9781526441362 1526441365
OCLC Number: 1023529342
Notes: Originally published in Jaiswal, A. K. (2007). CavinKare Private Limited (A): Challenges of sustaining growth and expanding business. MAR0385(A). Indian Institute of Management, Ahmedabad.
Description: 1 online resource : illustrations.
Series Title: SAGE Knowledge., Cases.
Responsibility: Anand Kumar Jaiswal.

Abstract:

The case discusses the evolution of CavinKare as a key player in the fast moving consumer goods (FMCG) market in India. CavinKare's Chik brand of shampoo in particular was a leader in rural markets and had emerged as the second largest selling shampoo brand in India. Its keen understanding of consumers, focus on innovation and developing affordable products, low cost of operations, and wide distribution access were some of the factors that contributed to CavinKare's success.

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