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CC41 utility clothing : the label that transformed british fashion Preview this item
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CC41 utility clothing : the label that transformed british fashion

Author: Mike Brown; Ian Bayley
Publisher: Sevenoaks, Kent [England] : Sabrestorm Publishing, [2014] ©2014
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"The Utility symbol, CC41, is one of the most iconic symbols in the history of clothing in Britain; instantly recognizable to anyone who lived in Britain through the Second World War or the immediate post-war years. Clothes rationing began in June 1941 in an effort to cut down the nation's consumption of scarce resources; the Utility scheme was started 3 months later as a method of providing cheap, but well-made  Read more...
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Details

Genre/Form: History
Document Type: Book
All Authors / Contributors: Mike Brown; Ian Bayley
ISBN: 1781220050 9781781220054
OCLC Number: 910088735
Description: 127 pages : illustrations (chiefly color) ; 25 cm
Contents: Utility --
Background --
A standard suit? --
Rationing --
The utility scheme --
Concentration & designation --
Footwear --
Utility in Operation (November 1941 to June 1942) --
Wot - No Turn-ups? --
The couturier scheme --
Utility furs --
Stockings --
Foundation garments --
Utility in operation (July 1942 to November 1945) --
Post-War Utility --
The end of Utility.
Responsibility: Mike Brown.

Abstract:

The Utility symbol, CC41, is one of the most iconic symbols in the history of clothing in Britain; instantly recognisable to anyone who lived in Britain through the Second World War or the immediate  Read more...

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