Celebrity culture and the entertainment industry in Asia : use of celebrity and its influence on society, culture and communication (Book, 2017) [WorldCat.org]
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Celebrity culture and the entertainment industry in Asia : use of celebrity and its influence on society, culture and communication

Author: Vivienne Leung; Kimmy Cheng; Thomas Kwan-choi Tse
Publisher: Bristol, UK : Intellect, 2017. ℗♭2017.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

This book offers rare insight into the world of celebrity and media in China and beyond, looking closely at the dynamics of stardom and celebrity endorsement and examining its marketing and media  Read more...

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Document Type: Book
All Authors / Contributors: Vivienne Leung; Kimmy Cheng; Thomas Kwan-choi Tse
ISBN: 9781783208074 1783208074
OCLC Number: 1023120198
Description: x, 189 s. : ill. ; 24 cm.
Contents: ForewordKineta Hung ForewordP. David Marshall IntroductionV. Leung, K. Cheng and T. Tse Co-creation of celebritiesV. Leung, K. Cheng and T. Tse Celebrities in marketing communicationV. Leung, K. Cheng and T. Tse Celebrity in mediaV. Leung, K. Cheng and T. Tse Celebrity and identityV. Leung, K. Cheng and T. Tse Conclusion V. Leung, K. Cheng and T. Tse
Responsibility: Vivienne Leung, Kimmy Cheng and Tommy Tse.

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