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Challenges faced by women entrepreneurs in rural India : the case of Avika

Author: Atul Arun Pathak; Sanjeev Varshney
Publisher: London : SAGE Publications Ltd, 2017.
Series: SAGE Knowledge., Cases.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Malavika Sharma, an Indian woman rural entrepreneur, founded Avika, a venture which produced traditional, hand-embroidered Indian garments. Avika grew rapidly and now provides employment to over 700 rural women. This case highlights various challenges that an entrepreneurial venture run by a woman, in a rural location within a traditional patriarchal society such as India, faces. The case also helps understand the  Read more...
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Details

Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Atul Arun Pathak; Sanjeev Varshney
ISBN: 9781526431042 1526431041
OCLC Number: 1023552560
Notes: Originally published in Pathak, A. A., & Varshney, S. (2017). Challenges faced by women entrepreneurs in rural India: The case of Avika. The International Journal of Entrepreneurship and Innovation, 18(1), 65-72. DOI:.
Description: 1 online resource : illustrations.
Series Title: SAGE Knowledge., Cases.
Responsibility: Atul Arun Pathak, Sanjeev Varshney.

Abstract:

Malavika Sharma, an Indian woman rural entrepreneur, founded Avika, a venture which produced traditional, hand-embroidered Indian garments. Avika grew rapidly and now provides employment to over 700 rural women. This case highlights various challenges that an entrepreneurial venture run by a woman, in a rural location within a traditional patriarchal society such as India, faces. The case also helps understand the inevitable inter-twining of business and social issues, given the rural context.

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