skip to content
Challenges in an age of dis-engagement Preview this item
ClosePreview this item
Checking...

Challenges in an age of dis-engagement

Author: Martin Eisend; Vesna Zabkar; European Advertising Academy
Publisher: Wiesbaden Springer Gabler [2017]
Series: European Advertising Academy; Advances in advertising research, 8
Edition/Format:   Print book : Conference publication : EnglishView all editions and formats
Summary:

This book addresses challenges in research and management pertaining to the media, contents, and audiences in our current era of (dis)engagement. This volume is a selective collection of research  Read more...

Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy online

Links to this item

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Konferenzschrift
Additional Physical Format: Elektronische Reproduktion
Erscheint auch als
Advances in Advertising Research VIII.
Wiesbaden : Springer Fachmedien Wiesbaden, 2017
Online-Ressourcen
Online-Ausgabe
(DE-101)1135535043
Material Type: Conference publication, Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Martin Eisend; Vesna Zabkar; European Advertising Academy
ISBN: 3658187301 9783658187309 9783658187316 365818731X
OCLC Number: 1001431619
Notes: Mit Literaturangaben
"Ljubljana ... was the venue for the 15th ICORIA conference, hosted by the University of Ljubljana, Faculty of Economics, in June/July, 2016"--Vorwort
"The conference was the annual meeting of the European Advertising Academy"--Vorwort
Enthält zahlreiche Beiträge
Description: XI, 293 Seiten Illustrationen, Diagramme 21 x 14.8 cm
Contents: Advertising Media, Content, Audiences.- Advertising Processing and Reception.- Online Advertising and Communication.- Advertising Effectiveness.
Series Title: European Advertising Academy; Advances in advertising research, 8
Responsibility: Vesna Zabkar, Martin Eisend (eds.) ; European Advertising Academy
More information:

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/1001431619> # Challenges in an age of dis-engagement
    a schema:Book, schema:CreativeWork ;
    library:oclcnum "1001431619" ;
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/gw> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/4552213857#Thing/audiences> ; # Audiences
    schema:about <http://experiment.worldcat.org/entity/work/data/4552213857#Thing/media> ; # Media
    schema:about <http://experiment.worldcat.org/entity/work/data/4552213857#Thing/branding> ; # Branding
    schema:about <http://experiment.worldcat.org/entity/work/data/4552213857#Thing/bisac_subject_heading_bus043000> ; # (BISAC Subject Heading)BUS043000
    schema:about <http://experiment.worldcat.org/entity/work/data/4552213857#Thing/vlb_wn_1785_hardcover_softcover_wirtschaft_werbung_marketing> ; # (VLB-WN)1785: Hardcover, Softcover / Wirtschaft/Werbung, Marketing
    schema:about <http://experiment.worldcat.org/entity/work/data/4552213857#Thing/produktform_hardback> ; # (Produktform)Hardback
    schema:about <http://experiment.worldcat.org/entity/work/data/4552213857#Thing/communication> ; # Communication
    schema:about <http://experiment.worldcat.org/entity/work/data/4552213857#Thing/bic_subject_category_kjs> ; # (BIC subject category)KJS
    schema:about <http://experiment.worldcat.org/entity/work/data/4552213857#Thing/marketing> ; # Marketing
    schema:about <http://experiment.worldcat.org/entity/work/data/4552213857#Topic/werbung> ; # Werbung
    schema:about <http://experiment.worldcat.org/entity/work/data/4552213857#Thing/springer_nature_subject_code_sc513000_marketing> ; # (Springer Nature Subject Code)SC513000: Marketing
    schema:about <http://experiment.worldcat.org/entity/work/data/4552213857#Thing/springer_nature_subject_collection_suco41169_business_and_management> ; # (Springer Nature Subject Collection)SUCO41169: Business and Management
    schema:about <http://dewey.info/class/650/> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/4552213857#Thing/bisac_subject_heading_kjs> ; # (BISAC Subject Heading)KJS
    schema:about <http://experiment.worldcat.org/entity/work/data/4552213857#Thing/springer_nature_marketing_classification_b> ; # (Springer Nature Marketing Classification)B
    schema:author <http://experiment.worldcat.org/entity/work/data/4552213857#Meeting/icoria_15_2016_ljubljana> ; # ICORIA 15. 2016 Ljubljana
    schema:bookFormat bgn:PrintBook ;
    schema:contributor <http://experiment.worldcat.org/entity/work/data/4552213857#Organization/european_advertising_academy> ; # European Advertising Academy
    schema:contributor <http://experiment.worldcat.org/entity/work/data/4552213857#Meeting/icoria_15_2016_ljubljana> ; # ICORIA 15. 2016 Ljubljana
    schema:datePublished "2017" ;
    schema:editor <http://experiment.worldcat.org/entity/work/data/4552213857#Person/zabkar_vesna> ; # Vesna Zabkar
    schema:editor <http://experiment.worldcat.org/entity/work/data/4552213857#Person/eisend_martin_1968> ; # Martin Eisend
    schema:exampleOfWork <http://worldcat.org/entity/work/id/4552213857> ;
    schema:genre "Conference publication"@en ;
    schema:genre "Konferenzschrift" ;
    schema:inLanguage "en" ;
    schema:isPartOf <http://experiment.worldcat.org/entity/work/data/4552213857#Series/european_advertising_academy> ; # European Advertising Academy
    schema:isPartOf <http://experiment.worldcat.org/entity/work/data/4552213857#Series/advances_in_advertising_research> ; # Advances in advertising research ;
    schema:isSimilarTo <http://worldcat.org/entity/work/data/4552213857#CreativeWork/> ;
    schema:isSimilarTo <http://worldcat.org/entity/work/data/4552213857#CreativeWork/advances_in_advertising_research_viii> ;
    schema:name "Challenges in an age of dis-engagement" ;
    schema:productID "1001431619" ;
    schema:url <http://d-nb.info/1133089143/04> ;
    schema:workExample <http://worldcat.org/isbn/9783658187309> ;
    schema:workExample <http://worldcat.org/isbn/9783658187316> ;
    umbel:isLike <http://d-nb.info/1133089143> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/1001431619> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/4552213857#Organization/european_advertising_academy> # European Advertising Academy
    a schema:Organization ;
    schema:name "European Advertising Academy" ;
    .

<http://experiment.worldcat.org/entity/work/data/4552213857#Person/eisend_martin_1968> # Martin Eisend
    a schema:Person ;
    schema:birthDate "1968" ;
    schema:familyName "Eisend" ;
    schema:givenName "Martin" ;
    schema:name "Martin Eisend" ;
    .

<http://experiment.worldcat.org/entity/work/data/4552213857#Series/advances_in_advertising_research> # Advances in advertising research ;
    a bgn:PublicationSeries ;
    schema:hasPart <http://www.worldcat.org/oclc/1001431619> ; # Challenges in an age of dis-engagement
    schema:name "Advances in advertising research ;" ;
    schema:name "Advances in advertising research" ;
    .

<http://experiment.worldcat.org/entity/work/data/4552213857#Series/european_advertising_academy> # European Advertising Academy
    a bgn:PublicationSeries ;
    schema:hasPart <http://www.worldcat.org/oclc/1001431619> ; # Challenges in an age of dis-engagement
    schema:name "European Advertising Academy" ;
    .

<http://experiment.worldcat.org/entity/work/data/4552213857#Thing/bic_subject_category_kjs> # (BIC subject category)KJS
    a schema:Thing ;
    schema:name "(BIC subject category)KJS" ;
    .

<http://experiment.worldcat.org/entity/work/data/4552213857#Thing/bisac_subject_heading_bus043000> # (BISAC Subject Heading)BUS043000
    a schema:Thing ;
    schema:name "(BISAC Subject Heading)BUS043000" ;
    .

<http://experiment.worldcat.org/entity/work/data/4552213857#Thing/bisac_subject_heading_kjs> # (BISAC Subject Heading)KJS
    a schema:Thing ;
    schema:name "(BISAC Subject Heading)KJS" ;
    .

<http://experiment.worldcat.org/entity/work/data/4552213857#Thing/produktform_hardback> # (Produktform)Hardback
    a schema:Thing ;
    schema:name "(Produktform)Hardback" ;
    .

<http://experiment.worldcat.org/entity/work/data/4552213857#Thing/springer_nature_marketing_classification_b> # (Springer Nature Marketing Classification)B
    a schema:Thing ;
    schema:name "(Springer Nature Marketing Classification)B" ;
    .

<http://experiment.worldcat.org/entity/work/data/4552213857#Thing/springer_nature_subject_code_sc513000_marketing> # (Springer Nature Subject Code)SC513000: Marketing
    a schema:Thing ;
    schema:name "(Springer Nature Subject Code)SC513000: Marketing" ;
    .

<http://experiment.worldcat.org/entity/work/data/4552213857#Thing/springer_nature_subject_collection_suco41169_business_and_management> # (Springer Nature Subject Collection)SUCO41169: Business and Management
    a schema:Thing ;
    schema:name "(Springer Nature Subject Collection)SUCO41169: Business and Management" ;
    .

<http://experiment.worldcat.org/entity/work/data/4552213857#Thing/vlb_wn_1785_hardcover_softcover_wirtschaft_werbung_marketing> # (VLB-WN)1785: Hardcover, Softcover / Wirtschaft/Werbung, Marketing
    a schema:Thing ;
    schema:name "(VLB-WN)1785: Hardcover, Softcover / Wirtschaft/Werbung, Marketing" ;
    .

<http://worldcat.org/entity/work/data/4552213857#CreativeWork/>
    a schema:CreativeWork ;
    schema:description "Elektronische Reproduktion" ;
    schema:isSimilarTo <http://www.worldcat.org/oclc/1001431619> ; # Challenges in an age of dis-engagement
    .

<http://worldcat.org/entity/work/data/4552213857#CreativeWork/advances_in_advertising_research_viii>
    a schema:CreativeWork ;
    rdfs:label "Advances in Advertising Research VIII." ;
    schema:description "Erscheint auch als" ;
    schema:isSimilarTo <http://www.worldcat.org/oclc/1001431619> ; # Challenges in an age of dis-engagement
    .

<http://worldcat.org/isbn/9783658187309>
    a schema:ProductModel ;
    schema:isbn "3658187301" ;
    schema:isbn "9783658187309" ;
    .

<http://worldcat.org/isbn/9783658187316>
    a schema:ProductModel ;
    schema:isbn "365818731X" ;
    schema:isbn "9783658187316" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.