The change function : why some technologies take off and others crash and burn (Book, 2006) [WorldCat.org]
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The change function : why some technologies take off and others crash and burn
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The change function : why some technologies take off and others crash and burn

Author: Pip Coburn
Publisher: New York : Portfolio, 2006.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"After years of studying countless winners and losers, Pip Coburn has come up with a simple idea that explains why some technologies become huge hits, but others never reach more than a tiny audience. As he explains in The Change Function: People are only willing to change and accept new technologies when the pain of their current situation outweighs the perceived pain of trying something new. Most potential users  Read more...
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Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Pip Coburn
ISBN: 1591841321 9781591841326
OCLC Number: 62888357
Notes: Includes index.
Description: xviii, 220 pages : illustrations ; 24 cm
Contents: Silicon Valley, we'we got a problem --
The change function --
Is the technology industry ready for change --
Why technology fails --
Four more failures --
A future winner: flat panel display TV --
Three more future winners --
One future loser: RFID --
Three more future losers --
The change function in action --
Ten sets of questions --
What to do?
Responsibility: Pip Coburn.
More information:

Abstract:

"After years of studying countless winners and losers, Pip Coburn has come up with a simple idea that explains why some technologies become huge hits, but others never reach more than a tiny audience. As he explains in The Change Function: People are only willing to change and accept new technologies when the pain of their current situation outweighs the perceived pain of trying something new. Most potential users are afraid of new technologies, and they need a really great reason to change. If you don't give them that reason, then forget it."--Jacket.

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