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Changing market relationships in the internet age

Author: Jean-Jacques Lambin
Publisher: Louvain-la-Neuve Presses universitaires de Louvain 2008
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
This volume, which takes the form of an essay, attempts to structure a forward- looking approach to the evolving role of marketing in today's economy. Many organisations today recognize the need to become more market responsive in view of the growing complexity of the global and interconnected market in which they operate. Internet technology is resulting in an increasingly globalised market, with easier access to  Read more...
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Material Type: Document, Internet resource
Document Type: Book, Computer File, Internet Resource
All Authors / Contributors: Jean-Jacques Lambin
ISBN: 9782875581839 287558183X 9782874631191 2874631191
OCLC Number: 1004187579
Language Note: en
Description: 1 Online-Ressource (1 electronic resource ( p.))
Responsibility: Jean-Jacques Lambin

Abstract:

This volume, which takes the form of an essay, attempts to structure a forward- looking approach to the evolving role of marketing in today's economy. Many organisations today recognize the need to become more market responsive in view of the growing complexity of the global and interconnected market in which they operate. Internet technology is resulting in an increasingly globalised market, with easier access to information, new market players and new forms of partnerships. It is also chang

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