Changing minds : the art and science of changing our own and other people's minds (Book, 2004) []
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Changing minds : the art and science of changing our own and other people's minds

Author: Howard Gardner
Publisher: Boston, Mass. : Harvard Business School Press, 2004.
Series: Leadership for the common good.
Edition/Format:   Print book : EnglishView all editions and formats
Publisher's description: Minds are exceedingly hard to change. Ask any advertiser who has tried to convince consumers to switch brands, any CEO who has tried to change a company's culture, or any individual who has tried to heal a rift with a friend. So many aspects of life are oriented toward changing minds--yet this phenomenon is among the least understood of familiar human experiences. Now, eminent Harvard  Read more...

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Genre/Form: Nonfiction
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Howard Gardner
ISBN: 1578517095 9781578517091 1422103293 9781422103296
OCLC Number: 53083978
Description: xi, 244 pages ; 25 cm
Contents: The contents of the mind --
The forms of the mind --
The power of early theories --
Leading a diverse population --
Leading an institution : how to deal with a uniform population --
The creative geniuses change minds indirectly through science, scholarly breakthroughs, and works of art --
Mind changing in a formal setting --
Mind changing up close --
Changing ones own mind --
Epilogue : the future of mind changing.
Series Title: Leadership for the common good.
Responsibility: Howard Gardner.
More information:


Examines one of the puzzling and examined questions of human psychology: why it's so difficult to change our own minds and each other's and what happens when we do actually change our minds. This  Read more...


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Named one of the "Highlights from the Decade" in strategy+business magazine.

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