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Channels of influence : CBC audience research and the Canadian public Preview this item
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Channels of influence : CBC audience research and the Canadian public

Author: Ross Allan Eaman
Publisher: Toronto ; Buffalo : University of Toronto Press, ©1994.
Edition/Format:   eBook : Document : EnglishView all editions and formats

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Genre/Form: History
Additional Physical Format: Print version:
Eaman, Ross Allan, 1945-
Channels of influence.
Toronto ; Buffalo : University of Toronto Press, ©1994
(DLC) 94205782
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Ross Allan Eaman
OCLC Number: 988395562
Reproduction Notes: Electronic reproduction. [Place of publication not identified] : HathiTrust Digital Library, 2017. MiAaHDL
Description: 1 online resource (xiv, 264 pages)
Details: Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Contents: 1. From Public Service to Public Participation: The Role of Audience Research --
2. Public Broadcasting in Name Only: The Origins of Programming Paternalism --
3. Divergent Approaches to Audience Research in the United States and Britain --
4. Early Audience Measurement Services in Canada: Elliott-Haynes, ISL, and BBM --
5. The E-H Ratings and the Missing CBC Audience: Origins of the Bureau of Audience Research --
6. Organization and Development of CBC Research under Morrison, Laird, and Kiefl --
7. The CBC and the Ratings Maze, 1954-1970: The Growth and Decline of Industry Competition --
8. The CBC and the Ratings Maze, 1971-1993: From Personal Diaries to People Meters --
9. Audience Power versus Public Needs: Five Arguments against Ratings --
10. Towards More Meaningful Public Input: From the Schwerin Technique to Image Studies --
11. Beyond the Ratings Mentality? The CBC Network Television Panels --
12. Three Models of Audience Research and the Case of the CBC.
Responsibility: Ross A. Eaman.


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