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| Genre/Form: | History |
|---|---|
| Additional Physical Format: | Print version: Eaman, Ross Allan, 1945- Channels of influence. Toronto ; Buffalo : University of Toronto Press, ©1994 (DLC) 94205782 (OCoLC)29910940 |
| Material Type: | Document, Internet resource |
| Document Type: | Internet Resource, Computer File |
| All Authors / Contributors: |
Ross Allan Eaman |
| OCLC Number: | 988395562 |
| Reproduction Notes: | Electronic reproduction. [Place of publication not identified] : HathiTrust Digital Library, 2017. MiAaHDL |
| Description: | 1 online resource (xiv, 264 pages) |
| Details: | Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |
| Contents: | 1. From Public Service to Public Participation: The Role of Audience Research -- 2. Public Broadcasting in Name Only: The Origins of Programming Paternalism -- 3. Divergent Approaches to Audience Research in the United States and Britain -- 4. Early Audience Measurement Services in Canada: Elliott-Haynes, ISL, and BBM -- 5. The E-H Ratings and the Missing CBC Audience: Origins of the Bureau of Audience Research -- 6. Organization and Development of CBC Research under Morrison, Laird, and Kiefl -- 7. The CBC and the Ratings Maze, 1954-1970: The Growth and Decline of Industry Competition -- 8. The CBC and the Ratings Maze, 1971-1993: From Personal Diaries to People Meters -- 9. Audience Power versus Public Needs: Five Arguments against Ratings -- 10. Towards More Meaningful Public Input: From the Schwerin Technique to Image Studies -- 11. Beyond the Ratings Mentality? The CBC Network Television Panels -- 12. Three Models of Audience Research and the Case of the CBC. |
| Responsibility: | Ross A. Eaman. |
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Related Subjects:(23)
- Canadian Broadcasting Corporation -- Influence -- Research.
- Television viewers -- Research -- Canada.
- Radio audiences -- Research -- Canada.
- Television programs -- Canada -- Rating -- History.
- Radio programs -- Canada -- Rating -- History.
- Société Radio-Canada -- Influences -- Recherche.
- Téléspectateurs -- Canada -- Recherche.
- Radio -- Auditeurs -- Canada -- Mesure -- Histoire.
- Télévision -- Émissions -- Canada -- Cote découte -- Histoire.
- Radio -- Émissions -- Canada -- Cote découte -- Histoire.
- Canadian Broadcasting Corporation.
- Influence (Literary, artistic, etc.) -- Research.
- Radio audiences -- Research.
- Radio programs -- Rating.
- Television programs -- Rating.
- Television viewers -- Research.
- Canada.
- Canadian Broadcasting Corporation
- Einschaltquote
- Fernsehprogramm
- Geschichte
- Hörfunkprogramm
- Publikum
