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Chicago Sun-Times : when truth-tellers lie

Author: B Harris; A Ogilvy; James S O'Rourke
Publisher: London : SAGE Publications Ltd, 2017.
Series: SAGE Knowledge., Cases.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
While conducting an internal audit, David Cruickshank, the newly-hired publisher of the Chicago Sun-Times, was faced with a chilling reality about how his newspaper was operating. Cruickshank uncovered data proving that the Sun-Times circulation figures the lifeline of the papers advertising revenues had been inflated for nine years. The credibility of one of the nations top publications was on the line, and  Read more...
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Details

Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: B Harris; A Ogilvy; James S O'Rourke
ISBN: 9781526406026 1526406020
OCLC Number: 1017726191
Notes: Originally published: Harris, B., Ogilvy, A., & ORourke, J. S. (2005). Chicago Sun-Times: When truth-tellers lie. 05-07. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame.
Description: 1 online resource : illustrations.
Series Title: SAGE Knowledge., Cases.
Responsibility: B. Harris, A. Ogilvy, James S. O'Rourke.

Abstract:

While conducting an internal audit, David Cruickshank, the newly-hired publisher of the Chicago Sun-Times, was faced with a chilling reality about how his newspaper was operating. Cruickshank uncovered data proving that the Sun-Times circulation figures the lifeline of the papers advertising revenues had been inflated for nine years. The credibility of one of the nations top publications was on the line, and Cruickshank needed to decide how to communicate this to his staff and, more importantly, to the world.

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