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China's Publishing Industry : From Mao to the Market.

Author: Claude Yun; Qidong Yun
Publisher: Kent : Elsevier Science & Technology, 2018.
Edition/Format:   eBook : Document : EnglishView all editions and formats
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Yun, Claude.
China's Publishing Industry : From Mao to the Market.
Kent : Elsevier Science & Technology, ©2018
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Claude Yun; Qidong Yun
ISBN: 9780081010037 0081010036
OCLC Number: 1050748747
Notes: 6.1 Introduction.
Description: 1 online resource (322 pages)
Contents: Front Cover; China's Publishing Industry; Copyright Page; Contents; List of Figures; List of Tables; Acknowledgments; List of Abbreviations; 1 Introduction; 1.1 Media Transformation in China; 1.2 Focus and Approach; 1.3 Organization of the Book; Endnotes; References; 2 Mapping Book Publishing in China; 2.1 Publishing as a Business; 2.1.1 Market Overview; 2.1.2 Book Consumption; 2.1.3 Market Share of Book Categories; 2.2 Regulation, Administration, and Control; 2.2.1 Administration Authority; 2.2.2 Regulations and Laws; 2.2.3 Sponsoring System; 2.2.4 Censorship and Self-Censorship. 2.2.5 Other Control Measures Over Publishers2.3 Decentralization in Book Publishing; 2.3.1 National and Regional Publishers; 2.3.2 Market Share of Publishers; 2.3.3 The Provincial Publishing Industry; 2.3.4 A Fragmented Market; 2.4 Privatization and Internationalization; 2.4.1 Private Publishers; 2.4.2 Foreign Books and Capital in China's Publishing; 2.4.3 Going Out; 2.5 Booksellers and the Supply Chain; 2.6 Problems of Chinese Book Publishing; 2.6.1 Piracy; 2.6.2 Reliance on School Books; 2.6.3 Excess Inventory; 2.7 Recent State Policies; 2.7.1 Conglomeration; 2.7.2 Corporatization. 2.7.3 Village Libraries2.7.4 Licensing and Price Control in Supplementary Learning Materials Publishing; 2.8 Summary; Endnotes; References; 3 From Communization to Commercialization: China's Publishing From 1949 to 1992; 3.1 Communization of Publishing: 1949-56; 3.1.1 Unification and Specialization; 3.1.2 The Elimination of Private Publishing Businesses; 3.1.3 Problems of Communized Book Publishing; 3.2 Operation of Planned Book Publishing: 1956-79; 3.2.1 The Great Leap Forward and the Following Adjustment: 1956-66; 3.2.2 The Cultural Revolution and the Following Adjustment: 1966-79. 3.3 Commercialization of Book Publishing: 1979-923.3.1 The Expansion of Autonomy; 3.3.2 Dismantling the Monopoly in Book Distribution; 3.3.3 Price Controls and Author Payment; 3.4 Summary; Endnotes; References; 4 Ideology and the Commercialization of Book Publishing in China; 4.1 China's Shaky Ideology before the Economic Reform; 4.2 China's Ideology in Flux; 4.3 Ideology and Publications; 4.4 Commercialization of Publishing and Ideology; 4.5 Ideology, Intellectuals, and Politics; 4.6 Summary; Endnotes; References; 5 Conglomeration: The Formation of Publishing Groups. 5.1 The Different Stages of the Conglomeration of Publishing5.2 Institutional Organization; 5.2.1 The Administration of China's Publishing Industry; 5.2.2 From Provincial Publishing General Houses to Provincial Publishing Groups; 5.2.3 Business Groups; 5.3 Economic Advantages; 5.3.1 The Economic Rationale for Media Conglomeration; 5.3.2 Economic Advantages of Publishing Groups in China?; 5.4 Globalization and Publishing Groups; 5.4.1 Globalization and Publishing Conglomeration; 5.4.2 The Illusory Wolf; 5.5 Summary; Endnotes; References; 6 Corporatization: The Transition to Enterprises.

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