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Choice matters : how healthcare consumers make decisions (and why clinicians and managers should care)

Author: Gordon T Moore; John A Quelch; Emily C Boudreau
Publisher: New York, NY : Oxford University Press, [2018]
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Choice Matters is the healthcare sector's guide to understanding and delivering the brand of consumer-centered care that is an imperative for the Zocdoc age. Drawing on the authors' diverse backgrounds in medicine, business, and public policy, this practically-oriented resource offers an on-the-ground introduction for clinicians and managers to better understand the differences between healthcare and other  Read more...
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Document Type: Book
All Authors / Contributors: Gordon T Moore; John A Quelch; Emily C Boudreau
ISBN: 9780190886134 0190886137
OCLC Number: 1019846359
Description: xi, 251 pages ; 24 cm
Contents: Introducing choice --
Is healthcare special? --
Conditions for creating a consumer market --
The decision-making process --
The six E's of consumer decision-making --
Consumer segmentation strategies --
Making a consumer choice system work.
Responsibility: Gordon Moore, John A. Quelch, Emily Boudreau.

Abstract:

"Choice Matters is the healthcare sector's guide to understanding and delivering the brand of consumer-centered care that is an imperative for the Zocdoc age. Drawing on the authors' diverse backgrounds in medicine, business, and public policy, this practically-oriented resource offers an on-the-ground introduction for clinicians and managers to better understand the differences between healthcare and other consumer-driven markets, what factors are most important for consumers in seeking care providers, how consumers make decisions about healthcare, the system-wide effects of increased consumer choice in healthcare, [and] the important distinction between patients and consumers"--

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