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Christ to Coke : how image becomes icon

Author: Martin Kemp
Publisher: Oxford : Oxford Univ. Press, 2012.
Edition/Format:   Print book : English : 1. publView all editions and formats
Summary:
Image, branding, and logos are obsessions of our age. Iconic images dominate the media. Christ to Coke is the first book to look at all the main types of visual icons. It does so via eleven supreme and mega-famous examples, both historical and contemporary, to see how they arose and how they continue to function. Along the way, we encounter the often weird and wonderful ways that they become transformed in an  Read more...
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Martin Kemp
ISBN: 9780199581115 0199581118
OCLC Number: 767906287
Description: XXIV, 368 Seiten : Illustrationen, Diagramme ; 25 cm
Contents: Preface and Acknowledgements ; List of Plates ; Introduction ; 1. Christ. The True Icon ; 2. The Cross ; 3. The Heart ; 4. The Lion ; 5. Mona Lisa ; 6. Che ; 7. Napalmed and Naked ; 8. Stars and Stripes ; 9. Coke. The Bottle ; 10. DNA ; 11. E=mc2 ; 12. Fuzzy Formulas
Responsibility: Martin Kemp.

Abstract:

Informative, funny, sad, and surprising by turns, this is the first book to look at all the main types of visual icon, taking eleven mega-famous examples, from Christ to the Coke bottle, to see how  Read more...

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an excellent present for erudite friends * Literary Review * Ostensibly dedicated to how an image becomes an icon, this fascinating book is mostly about how a well-trained, curious mind pusues its Read more...

 
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