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Citizen Coke : the making of Coca-Cola capitalism

Author: Bartow J Elmore
Publisher: New York : W.W. Norton & Company, [2015]
Edition/Format:   Print book : English : First editionView all editions and formats
Summary:
Presents a history of the Coca-Cola Company, outlining the company's strategies for production, cost control, and franchising while citing its role in resource depletion and obesity.
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Document Type: Book
All Authors / Contributors: Bartow J Elmore
ISBN: 9780393241129 0393241122 9780393353341 0393353346
OCLC Number: 881418224
Language Note: Text in English.
Awards: Commended for Axiom Business Book Awards (Business Commentary) 2015
Description: [ix], 416 pages, 8 unnumbered pages of plates : illustrations ; 25 cm
Contents: Prologue : A creation myth of Citizen Coke --
Part 1. Citizen Coke comes of age, 1886 to 1950 : Tap water: packaging public water for private profit --
Waste tea leaves: recycling caffeine found in other industries' trash --
Sugar: satiating Citizen Cane's sweet appetite --
Coca leaf extract: hiding the cocaine-cola connection --
Cocoa waste: synthesizing caffeine in chemical labs --
Part 2. The costs of empire, 1950 to today : Water from abroad: securing access to overseas oases --
Coffee beans: capitalizing on the decaf boom --
Glass, aluminum, plastic: selling curbside recycling to America --
High-fructose corn syrup: storing sweeteners in stomach silos --
Epilogue : Sustaining Coke's future?
Responsibility: Bartow J. Elmore.

Abstract:

Coke's insatiable thirst for resources shapes the company and reshapes the globe in this absorbing history.  Read more...

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"Elmore's stats are breathtaking..." -- Management Today "...forceful, deeply researched book..." -- Financial Times "...this is a carefully researched and thoughtful history of a fascinating Read more...

 
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