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Coca-Cola : an illustrated history

Author: Pat Watters
Publisher: Garden City, N.Y. : Doubleday, 1978.
Edition/Format:   Print book : English : First editionView all editions and formats
Summary:
Traces the history of the Coca-Cola Company from its beginnings in 1886 to its present status as a billion-dollar international business.
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Genre/Form: History
Document Type: Book
All Authors / Contributors: Pat Watters
ISBN: 0385134991 9780385134996
OCLC Number: 3934947
Description: xiv, 288 pages : illustrations ; 27 cm
Contents: Preface --
Dr. Pemberton's beverage --
Wars have raged... --
A happy family --
Success - and then a souring --
Why did Asa Candler give away his Coca-Cola empire? --
A real winner --
Coca-Cola confronts world conflicts --
Oh, so you have it here, too? --
Coca-Cola among the computers and conglomerates --
Coca-Cola advertising strategies --
Coca-Cola faces life --
Robert Winship Woodruff: The man with a cigar...an enigma --
A pause that refreshes.
Responsibility: Pat Watters.

Abstract:

Traces the history of the Coca-Cola Company from its beginnings in 1886 to its present status as a billion-dollar international business.

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