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The cola wars

Author: J C Louis; Harvey Yazijian
Publisher: New York : Everest House, ©1980.
Edition/Format:   Print book : English : 1st edView all editions and formats
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Document Type: Book
All Authors / Contributors: J C Louis; Harvey Yazijian
ISBN: 0896960528 9780896960527
OCLC Number: 6015927
Description: 386 pages ; 24 cm
Contents: Part One: --
Before the deluge --
Wall Street Yankees in King Coke's court --
Brave new cola --
Coke was my co-pilot --
More pounce to the ounce --
Ice-cold war --
The Pepsi-Cola kid --
Colas in collision --
The poetry of profit --
Part Two: --
Through a cola darkly --
No deposit, high return --
"No one needs it" --
The president who went pop --
The Pepsi papers --
To have and to have more --
Crime and nourishment --
The syrup of '76 --
The raw thing --
The bottler's apprentice --
The cola chronicles.
Responsibility: by J.C. Louis and Harvey Z. Yazijian.

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