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The commercial charity : how business thinking can help non-profits grow impact and income

Author: Martyn Drake
Publisher: London ; New York : Kogan Page Inc, 2020.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
"Contrary to popular perception, charities and non-profits now generate over half their total income by selling goods and professional services. Charities of all shapes and sizes are increasingly targeting commercial growth to help fulfil their aims, and commercial income within the sector has doubled since the year 2000. Big opportunities exist, and The Commercial Charity will help any professional in the sector to  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Drake, Martyn.
The commercial charity
London ; New York : Kogan Page Inc, 2020.
(DLC) 2019039965
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Martyn Drake
ISBN: 1789663296 9781789663297
OCLC Number: 1119741579
Description: 1 online resource
Contents: Cover --
Contents --
Foreword by Mark Lever --
Foreword by Martin Halliwell --
Foreword by Richard Hawkes --
Acknowledgements --
Introduction: A commercial journey --
01 The business of charity --
The power of commerce --
The morality of profit --
The trends reshaping the sector --
Finding your focus --
The road to success --
Endnotes --
02 Developing earned income --
Inspiration, ideas and perspectives --
Expanding from a successful base --
Commercializing capabilities --
Leveraging a charity brand --
Beyond capability's comfort zone --
Endnotes --
03 Customer-centred models Multi-sided business models --
The untapped retail opportunity --
Evolving an earned income ecosystem --
The customer-centric strategy --
Resolving the customer conundrum --
Endnotes --
04 The business of social change --
A theory of change --
A shortcut to the insights --
Scalable and self-sustaining --
Raising investment for impact --
Turning ideas into income --
Endnotes --
05 Improving business performance --
Finding the diamonds --
Reassessing the business --
Redefining your role --
Developing differentiation --
Changing the game --
Endnotes --
06 A strategy for commerce The power of ambition --
Beginning with the future --
Creating a focused agenda --
Maximizing opportunities --
Seven commercial essentials --
Endnotes --
07 Keys to commercial success --
Marketing demystified --
Relationships built on value --
Principles of ethical selling --
Maximizing the value of the sale --
The four-fold return on investment --
Endnotes --
08 Leading the charge --
Shaking off the cultural shackles --
Crossing the capability chasm --
The disciplines of agile delivery --
The role of the leader --
Endnotes --
Epilogue: The charity of business --
Further reading --
Index
Responsibility: Martyn Drake.

Abstract:

Apply marketing and business development strategies within the charity and non-profit sector, to drive growth of earned income and increase commercial and social impact.  Read more...

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"An indispensable guide. Any third sector senior leader will find something new and inspiring in this book."--Mark Lever, former CEO, National Autistic Society "It challenges conventional thinking in Read more...

 
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