skip to content
Commonsense direct & digital marketing Preview this item
ClosePreview this item
Checking...

Commonsense direct & digital marketing

Author: Drayton Bird
Publisher: London ; Philadelphia : Kogan Page, 2007.
Series: Gale virtual reference library.
Edition/Format:   eBook : Document : English : 5th edView all editions and formats
Summary:
Demonstrates how to plan and execute profitable direct marketing campaigns using the media of direct mail, internet marketing, copywriting and design.
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy online

Links to this item

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Electronic books
Additional Physical Format: Print version:
Bird, Drayton.
Commonsense direct & digital marketing.
London ; Philadelphia : Kogan Page, 2007
(DLC) 2007011100
(OCoLC)86038570
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Drayton Bird
ISBN: 9780749452070 0749452072 9780749447601 0749447605
OCLC Number: 166344664
Notes: "Rev. ed. of: Commonsense direct marketing / Drayton Bird. 4th ed. London ; $a Dover, N.H. : Kogan Page, 2000"--Title page verso.
Includes index.
Description: 1 online resource (viii, 434 pages) : illustrations.
Contents: Beginnings --
The three graces of direct marketing --
Direct marketing can do more than you think --
How to get started --
Positioning and other mysteries explained --
How to plan well --
Media: a different, more flexible approach --
Digital marketing: the Internet and E-mail --
Your greatest asset --
Where ideas come from and how to express them persuasively --
How to make your creative work virtually foolproof --
How to test--and evaluate your results --
Testing versus research--and other matters --
How to choose your agency--and when to do without one --
Client and agency: the unequal partnership --
The future of marketing: ten preditictions--and a health warning.
Series Title: Gale virtual reference library.
Other Titles: Commonsense direct and digital marketing
Responsibility: Drayton Bird.
More information:

Abstract:

Commonsense Direct and Digital Marketing shows you how to plan and execute profitable direct marketing campaigns using the media of direct mail, internet marketing, copywriting and design. It is the  Read more...

Reviews

Editorial reviews

Publisher Synopsis

"Read it and re-read it. It contains the knowledge of a lifetime." David Ogilvy "If you read no other book on direct marketing you should find the time to read this one." Direct Marketing Read more...

 
User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/166344664> # Commonsense direct & digital marketing
    a schema:CreativeWork, schema:Book, schema:MediaObject ;
   library:oclcnum "166344664" ;
   library:placeOfPublication <http://dbpedia.org/resource/London> ; # London
   library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/3901129049#Place/philadelphia> ; # Philadelphia
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/enk> ;
   rdfs:comment "Warning: This malformed URI has been treated as a string - 'http://images.contentreserve.com/ImageType-100/1192-1/{DF8879D8-D04D-4E9E-890F-015B153386D2}Img100.jpg'" ;
   rdfs:seeAlso <http://experiment.worldcat.org/entity/work/data/3901129049#CreativeWork/commonsense_direct_marketing> ; # Commonsense direct marketing.
   schema:about <http://id.worldcat.org/fast/894544> ; # Direct marketing
   schema:about <http://experiment.worldcat.org/entity/work/data/3901129049#Topic/business_&_economics_mail_order> ; # BUSINESS & ECONOMICS--Mail Order
   schema:about <http://experiment.worldcat.org/entity/work/data/3901129049#Topic/business_&_economics_marketing_telemarketing> ; # BUSINESS & ECONOMICS--Marketing--Telemarketing
   schema:about <http://experiment.worldcat.org/entity/work/data/3901129049#Topic/business_&_economics_marketing_direct> ; # BUSINESS & ECONOMICS--Marketing--Direct
   schema:about <http://dewey.info/class/658.872/e22/> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/3901129049#Topic/business_&_economics_marketing_multilevel> ; # BUSINESS & ECONOMICS--Marketing--Multilevel
   schema:about <http://experiment.worldcat.org/entity/work/data/3901129049#Topic/business_&_economics_e_commerce_internet_marketing> ; # BUSINESS & ECONOMICS--E-Commerce--Internet Marketing
   schema:alternateName "Commonsense direct and digital marketing" ;
   schema:bookEdition "5th ed." ;
   schema:bookFormat schema:EBook ;
   schema:contributor <http://viaf.org/viaf/66514083> ; # Drayton Bird
   schema:creator <http://viaf.org/viaf/66514083> ; # Drayton Bird
   schema:datePublished "2007" ;
   schema:description "Beginnings -- The three graces of direct marketing -- Direct marketing can do more than you think -- How to get started -- Positioning and other mysteries explained -- How to plan well -- Media: a different, more flexible approach -- Digital marketing: the Internet and E-mail -- Your greatest asset -- Where ideas come from and how to express them persuasively -- How to make your creative work virtually foolproof -- How to test--and evaluate your results -- Testing versus research--and other matters -- How to choose your agency--and when to do without one -- Client and agency: the unequal partnership -- The future of marketing: ten preditictions--and a health warning."@en ;
   schema:description "Demonstrates how to plan and execute profitable direct marketing campaigns using the media of direct mail, internet marketing, copywriting and design."@en ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/3901129049> ;
   schema:genre "Electronic books"@en ;
   schema:inLanguage "en" ;
   schema:isPartOf <http://experiment.worldcat.org/entity/work/data/3901129049#Series/gale_virtual_reference_library> ; # Gale virtual reference library.
   schema:isSimilarTo <http://www.worldcat.org/oclc/86038570> ;
   schema:name "Commonsense direct & digital marketing"@en ;
   schema:productID "166344664" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/166344664#PublicationEvent/london_philadelphia_kogan_page_2007> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/3901129049#Agent/kogan_page> ; # Kogan Page
   schema:url <http://www.myilibrary.com?id=91589&ref=toc> ;
   schema:url <http://catdir.loc.gov/catdir/toc/ecip0713/2007011100.html> ;
   schema:url <https://samples.overdrive.com/?crid=DF8879D8-D04D-4E9E-890F-015B153386D2&.epub-sample.overdrive.com> ;
   schema:url <http://neworleans.lib.overdrive.com/ContentDetails.htm?ID=DF8879D8-D04D-4E9E-890F-015B153386D2> ;
   schema:url <http://site.ebrary.com/id/10180630> ;
   schema:url <http://find.galegroup.com/openurl/openurl?url_ver=Z39.88-2004&url_ctx_fmt=info:ofi/fmt:kev:mtx:ctx&req_dat=info:sid/gale:ugnid:will72632&res_id=info:sid/gale:GVRL&ctx_enc=info:ofi:enc:UTF-8&rft_val_fmt=info:ofi/fmt:kev:mtx:book&rft_id=info:sid/gale:bmcode:recid/2PZV> ;
   schema:url <http://proquest.safaribooksonline.com/9780749447601> ;
   schema:url <http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=199493> ;
   schema:url <http://public.eblib.com/choice/publicfullrecord.aspx?p=302328> ;
   schema:url <http://excerpts.cdn.overdrive.com/FormatType-410/1192-1/DF8/879/D8/CommonsenseDirectandDigitalMarketing-123.epub> ;
   schema:url <http://public.ebookcentral.proquest.com/choice/publicfullrecord.aspx?p=302328> ;
   schema:url <http://www.books24x7.com/marc.asp?bookid=21324> ;
   schema:url "http://images.contentreserve.com/ImageType-100/1192-1/{DF8879D8-D04D-4E9E-890F-015B153386D2}Img100.jpg" ;
   schema:url <http://www.123library.org/book_details/?id=98770> ;
   schema:url <https://www.overdrive.com/search?q=DF8879D8-D04D-4E9E-890F-015B153386D2> ;
   schema:url <http://www.myilibrary.com?id=91589> ;
   schema:workExample <http://worldcat.org/isbn/9780749452070> ;
   schema:workExample <http://worldcat.org/isbn/9780749447601> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/166344664> ;
    .


Related Entities

<http://dbpedia.org/resource/London> # London
    a schema:Place ;
   schema:name "London" ;
    .

<http://experiment.worldcat.org/entity/work/data/3901129049#CreativeWork/commonsense_direct_marketing> # Commonsense direct marketing.
    a schema:CreativeWork ;
   schema:creator <http://viaf.org/viaf/66514083> ; # Drayton Bird
   schema:name "Commonsense direct marketing." ;
    .

<http://experiment.worldcat.org/entity/work/data/3901129049#Series/gale_virtual_reference_library> # Gale virtual reference library.
    a bgn:PublicationSeries ;
   schema:hasPart <http://www.worldcat.org/oclc/166344664> ; # Commonsense direct & digital marketing
   schema:name "Gale virtual reference library." ;
   schema:name "Gale virtual reference library" ;
    .

<http://experiment.worldcat.org/entity/work/data/3901129049#Topic/business_&_economics_e_commerce_internet_marketing> # BUSINESS & ECONOMICS--E-Commerce--Internet Marketing
    a schema:Intangible ;
   schema:name "BUSINESS & ECONOMICS--E-Commerce--Internet Marketing"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/3901129049#Topic/business_&_economics_mail_order> # BUSINESS & ECONOMICS--Mail Order
    a schema:Intangible ;
   schema:name "BUSINESS & ECONOMICS--Mail Order"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/3901129049#Topic/business_&_economics_marketing_direct> # BUSINESS & ECONOMICS--Marketing--Direct
    a schema:Intangible ;
   schema:name "BUSINESS & ECONOMICS--Marketing--Direct"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/3901129049#Topic/business_&_economics_marketing_multilevel> # BUSINESS & ECONOMICS--Marketing--Multilevel
    a schema:Intangible ;
   schema:name "BUSINESS & ECONOMICS--Marketing--Multilevel"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/3901129049#Topic/business_&_economics_marketing_telemarketing> # BUSINESS & ECONOMICS--Marketing--Telemarketing
    a schema:Intangible ;
   schema:name "BUSINESS & ECONOMICS--Marketing--Telemarketing"@en ;
    .

<http://id.worldcat.org/fast/894544> # Direct marketing
    a schema:Intangible ;
   schema:name "Direct marketing"@en ;
    .

<http://viaf.org/viaf/66514083> # Drayton Bird
    a schema:Person ;
   schema:familyName "Bird" ;
   schema:givenName "Drayton" ;
   schema:name "Drayton Bird" ;
    .

<http://worldcat.org/isbn/9780749447601>
    a schema:ProductModel ;
   schema:isbn "0749447605" ;
   schema:isbn "9780749447601" ;
    .

<http://worldcat.org/isbn/9780749452070>
    a schema:ProductModel ;
   schema:isbn "0749452072" ;
   schema:isbn "9780749452070" ;
    .

<http://www.worldcat.org/oclc/86038570>
    a schema:CreativeWork ;
   rdfs:label "Commonsense direct & digital marketing." ;
   schema:description "Print version:" ;
   schema:isSimilarTo <http://www.worldcat.org/oclc/166344664> ; # Commonsense direct & digital marketing
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.