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Communicating health : strategies for health promotion Preview this item
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Communicating health : strategies for health promotion

Author: Nova Corcoran
Publisher: Los Angeles : SAGE, 2007.
Edition/Format:   Print book : EnglishView all editions and formats
This textbook explores current research and practice in the field and examines the knowledge and skills needed by health practitioners to promote and improve the health of the population.

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Genre/Form: Aufsatzsammlung
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Nova Corcoran
ISBN: 9781412924023 1412924022 9781412924030 1412924030
OCLC Number: 137214941
Description: x, 220 pages ; 25 cm
Contents: List of figures --
List of contributors --
Editor's acknowledgements --
Publisher's acknowledgements --
Introduction / Nova Corcoran --
1. Theories and models in communicating health messages / Nova Corcoran --
Communication defined --
Components of communication --
Factors influencing communication --
Models and theories overview --
Why use theoretical models --
Problems associated with theory-based approach --
Theories --
The theory of planned behaviour --
Health belief model --
Criticisms of cognitive theories --
Transtheoretical model --
Process of behaviour change --
Criticisms of stage-step theories --
The communication-persuasion model and the information-persuasion matrix --
Criticisms of the communication -persuasion model --
Practical implications : which theoretical model? --
Practical implications : getting started --
Practical implications : individual change vs structural change --
The theory of planned behaviour in practice --
The health belief model in practice --
Application of the transtheoretical model (TTM) to practice. 2. Social and psychological factors in communication / Nova Corcoran and Sue Corcoran --
Why social and psychological factors? --
The target group --
The relevance of social and psychological factors to communication --
Social factors overview --
Social factors and health promotion practice --
Psychological factors overview --
Attitudes --
Beliefs --
Values --
Predicting attitudes, beliefs and values in practice --
Strategies for changing attitudes and behaviours --
Changing attitudes through information giving --
Changing attitudes through behaviour --
Implications for practice --
3. Reaching unreachable groups and crossing cultural barriers in communication health promotion / Barbara Goodfellow and Calvin Moorley --
Crossing cultural barriers --
Communicating across cultural barriers --
process and structural barriers --
Process barriers --
Structural barriers --
Communication and people living with disabilities --
The classification and definition of disability --
Labelling and stigma --
Health promotion --
communication and language --
Health care communication and disability --
Policy --
the expert patient --
Defining, profiling and locating older people --
Health and wellbeing --
Communication and barriers to working with older people --
Older peoples' health policy and health promotion. 4. Mass media in health communication / Nova Corcoran --
What is mass media? --
Common mass media use in health promotion --
What the mass media can and cannot deliver --
Creating a health campaign using mas media --
Supportive environments --
Audience segmentation and message design --
Social marketing --
Criticisms of social marketing --
Utilizing the media for free --
Using incentives : fear appeals and positive appeals --
5. Information technology in health communication / Nova Corcoran --
The role of IT in health --
The practitioner and the lay person --
The potential of it in health promotion --
The Internet --
Computer-based interventions --
Computer-based touch-screen kiosks --
Computer-based CD-ROMs --
Mobile phones --
Advantages and disadvantages of IT --
Using IT in health promotion --
Tailoring information --
Designing resources in IT --
Overcoming barriers to IT --
Internet advocacy. 6. Using settings to communicate health promotion / Nova Corcoran and Anthony Bone --
Defining settings --
Types of settings --
Main features of settings --
Traditional settings --
Non-traditional settings --
The advantages of using settings --
The disadvantages of using settings --
Overview of four non-traditional settings --
Places of worship --
Universities --
Personal care settings --
Travel centres --
g 7. Evidence-based practice and communication / Nova Corcoran and John Garlick --
Definitions of evidence-based practice --
Rationale for evidence base --
What evidence can be used? --
The Young@heart evidence-based initiative --
Where to find evidence? --
Problems with using the evidence base --
Acceptability and transferability --
How to establish an evidence base --
Using an evidence base to identify methods and strategies. 8. Using evaluation in health promotion communication / Sue Corcoran --
Defining evaluation --
Why evaluate communication in health promotion? --
Overview of models and theories of evaluation in health promotion --
Process, impact and outcome evaluation --
Economic evaluation --
Pluralistic evaluation --
Participatory evaluation --
Social marketing --
Experimental design evaluation --
Evaluating interventions using theoretical models of communication --
What to measure --
Evaluation of mass communication --
Evaluating the dissemination of results in health promotion --
Barriers to disseminating evaluation --
Conclusion: bridging theory and practice --
ten different health promotion campaigns / Nova Corcoran --
Activity discussions --
Glossary --
References --
Responsibility: edited by Nova Corcoran.
More information:


Helps understand the factors that contribute to effective communication in health. This book explores research and practice in this field and examines the knowledge and skills needed by health  Read more...


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