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Communicating with consumers : the information processing approach

Author: Michael L Ray; Scott Ward
Publisher: Beverly Hills, Calif. : Sage Publications, 1976, ©1975.
Series: Sage contemporary social science issues, 21.
Edition/Format:   Print book : EnglishView all editions and formats
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Additional Physical Format: Online version:
Communicating with consumers.
Beverly Hills, Calif. : Sage Publications, 1976, ©1975
(OCoLC)654375211
Document Type: Book
All Authors / Contributors: Michael L Ray; Scott Ward
ISBN: 0803905793 9780803905795
OCLC Number: 2034765
Notes: "The material in this publication originally appeared as a special issue of Communication research (volume 2, number 3, July 1975)."
Description: 142 pages : illustrations ; 22 cm.
Series Title: Sage contemporary social science issues, 21.
Responsibility: edited by Michael L. Ray and Scott Ward.

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