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Communication in road safety : international seminar, Warsaw, 2-3 October 1997.

Author: European Conference of Ministers of Transport.
Publisher: Paris : European Conference of Ministers of Transport : Distributed by OECD Publications Service, ©1999.
Edition/Format:   eBook : Document : Conference publication : International government publication : EnglishView all editions and formats
Summary:
This seminar, which took place on 2-3 October 1997 at the Josefow Conference Centre near Warsaw, set out to define the role and place of communication in the field of road safety, examine the different strategies of communication and identify their limits. The seminar was attended by 130 experts from 23 countries with ECMT membership or observer status. The discussions established that communication is an essential  Read more...
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Genre/Form: Electronic books
Conference papers and proceedings
Kongress
Congresses
Additional Physical Format: Print version:
Communication in road safety.
Paris : European Conference of Ministers of Transport : Distributed by OECD Publications Service, ©1999
(DLC) 99228525
(OCoLC)41449161
Material Type: Conference publication, Document, Government publication, International government publication, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: European Conference of Ministers of Transport.
ISBN: 9789264173057 9264173056
OCLC Number: 610188169
Reproduction Notes: Electronic reproduction. [Place of publication not identified] : HathiTrust Digital Library, 2010. MiAaHDL
Description: 1 online resource (160 pages) : illustrations (some color)
Details: Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Contents: Welcome by the Minister of Transport and Maritime Economy of Poland, Mr B. Liberadski --
Opening Speech by the Secretary-General of the ECMT, Mr. G. Aurbach --
Working Session No. 1: Purposes and Strategies of Communication --
1. Place of Communication on Road Safety Policy --
1.1. Role and Objectives Pursued by Communication by Mr. M. Ledru --
1.2 Actors in the Communication Process: Transmitters-Receivers by W. Kelmenjak --
1.3 Tools and Aids for Communication by Mr. E. PRediger and Mr. R. Trottein --
2. New Strategies of Communication --
2.1 Added Value of Social Marketing by Mr. Horn --
2.2 Strategies in Function of the Level where Transmitter is Situationed: Local, Regional, National, or International --
2.2.1 Promoting Road Safety in the European Union by G. Preston --
2.2.2 The Role of Communication in road Safety Activities in Hungary by G. Csaszar --
2.3 Communication Strategies Adapted to Defined Group of Receivers --
2.3.1 Children, Teenagers, Adults --
2.3.1.1 How to Communicate on Road Safety with Children by V. Bartulis --
2.3.1.2 Mrs. E. Libraire --
2.3.1.3 Mrs. T. Bernacer --
2.3.1.4 Project "Personal Communication" Addressing Students in Schools of Further Education by Mr. Maginot --
2.3.2 Policy Makers, Journalists --
2.3.2.1 Mrs M. Dabrowska-Loranc --
2.3.3 Private Partners by B. Gatin --
2.3.4 Road Haulers by Mr. Kofalvi --
2.3.5 Particular Groups: Influence of Alcohol, Drugs, or Medicines --
2.3.5.1 Mr. Mikkonen --
2.3.5.2 Mr. Allsworth --
2.3.5.3 Mrs. Schevelenbos --
Working Session No. 2. Constraints and Limits to Communication Strateties --
3. Constraints and Difficulties to be Taken into Consideration --
3.1 Obtaining the Political Will to Communicate in Road Safety --
3.2 Financial Means by Mr. Goos --
3.3 Officials and Professionals Organizations Examining Public Opinion and Preparing Campaigns by Mr. Mikulik --
3.4 Evalutaion Methods to the Efficiency of Campaigns by Mr. Jarvinen --
4. Limits of Communication Strategies --
4.1 Admission to the Communication Media by Mr. Flensted-Jensen --
4.2 Why Communication can not be the Only Element of Road Safety Policy by Mr. Rothengatter --
4.3 Efficiency Comparison Between Environment and Safety Campaigns by Mr. Turcz --
4.4 Conclusions from the Nordic Conference held in Sandvik by Mr. Lyster --
Closing Session --
Summary of Discussions by Mr. Huguenin --
Follow up --
ECMT Group on Road Safety by Mr. Courtois --
Polish National Road Safety Council by Mr. Grzegorczyk --
Closing by the Director General of Roads Mr. Suwara.

Abstract:

This seminar, which took place on 2-3 October 1997 at the Josefow Conference Centre near Warsaw, set out to define the role and place of communication in the field of road safety, examine the different strategies of communication and identify their limits. The seminar was attended by 130 experts from 23 countries with ECMT membership or observer status. The discussions established that communication is an essential element of a global road safety policy in that it aims to inform, alert, educate, convince and ultimately alter people's attitudes and behaviour. The resources employed and the channels of communication used can differ from country to country, depending on the topic addressed, the national culture and the goals to be achieved. Communication cannot be an end in itself, however: it can only be the complement of other measures. It must have a time frame within which the objectives set have to be attained. Evaluation of communication effectiveness is likewise essential.

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