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Communication of innovations : a journey with Ev Rogers

Author: Arvind Singhal; James W Dearing
Publisher: New Delhi ; Thousand Oaks, Calif. : SAGE, ©2008.
Edition/Format:   Print book : English : 3rd edView all editions and formats
Summary:

Offers a collection of 10 original essays that honors the intellectual legacy of Professor Everett M Rogers, a pioneering and distinguished teacher-scholar of diffusion of innovations, communication  Read more...

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Genre/Form: History
Document Type: Book
All Authors / Contributors: Arvind Singhal; James W Dearing
ISBN: 0761934774 9780761934776
OCLC Number: 992359491
Description: 260 pages : illustrations ; 22 cm
Contents: Foreword - Peter ClarkePrefaceCommunication of Innovations: A Journey with Ev Rogers - James W Dearing and Arvind SinghalRevisiting Diffusion Theory - James W Dearing and Gary MeyerCommunication Network Analysis and the Diffusion of Innovations - Thomas W ValenteInnovation as a Knowledge Generation and Transfer Process - Dorothy A LeonardOn Integrating Social Cognitive and Social Diffusion Theories - Albert BanduraSocial Marketing and the Broadening of Marketing Movement - Philip KotlerCommunication and Social Change in Developing Countries - Srinivas MelkoteImplementing Strategic Extension Campaigns: Applying Best Practices and Lessons Learned from Ev Rogers - Ronny AdhikaryaEntertainment-Education and Health Promotion: A Cross-Continental Journey - Arvind Singhal, Kimani Njogu, Martine Bouman and Eliana EliasEverett Rogers Personal Journey: Iowa to Iowa - Corinne L Shefner-RogersIndexes
Responsibility: edited by Arvind Singhal, James W. Dearing.

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"This exceptional collection of ten essays explores the career and contributions of Everett Rogers, on of the leading scholars in the communication discipline. The editors and authors achieve an Read more...

 
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