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Communication research methods in postmodern culture : a revisionist approach

Author: Larry Z Leslie
Publisher: New York, NY : Routledge, 2017.
Edition/Format:   eBook : Document : English : Second editionView all editions and formats
Summary:
"The second edition of Communication Research Methods in Postmodern Culture continues to explore research from a postmodern perspective. Typical qualitative and quantitative research methods are adjusted to fit the needs of contemporary culture. Each chapter is updated with new information and fresh examples. Included in the second edition is a new chapter on Internet and social media research. The author uses  Read more...
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Details

Genre/Form: Electronic books
Additional Physical Format: Print version:
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Larry Z Leslie
ISBN: 9781315231730 1315231735
OCLC Number: 1002201206
Description: 1 online resource (xiv, 278 pages)
Contents: Part Section I Foundations --
chapter 1 Welcome --
chapter 2 Understanding Culture and Research --
chapter 3 Getting Started --
chapter 4 Designing a Research Study --
part Section II Methodologies --
chapter 5 Focus Group Research --
chapter 6 Survey Research --
chapter 7 Historical Research --
chapter 8 Text Analysis 146 / Part I Content Analysis by Timothy E. Bajkiewicz --
chapter 9 Feminist Methodology by Kim Golombisky --
chapter 10 Internet and Social Media Research --
part Section III Writing a Research Report --
chapter 11 Writing Style --
chapter 12 Report Format --
part Section IV Applications --
chapter 13 An Individual Research Proposal --
chapter 14 A Group Research Project.
Responsibility: Larry Z. Leslie.

Abstract:

"The second edition of Communication Research Methods in Postmodern Culture continues to explore research from a postmodern perspective. Typical qualitative and quantitative research methods are adjusted to fit the needs of contemporary culture. Each chapter is updated with new information and fresh examples. Included in the second edition is a new chapter on Internet and social media research. The author uses straightforward and easy-to-understand language. Both individual and group projects are among the suggested activities. This book is important for the study of communication in a changing political, social, economic, and technological environment."--Provided by publisher.

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