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Competitive advantage : creating and sustaining superior performance

Auteur : Michael E Porter
Éditeur: New York : Free Press ; London : Collier Macmillan, ©1985.
Édition/format:   Livre imprimé : AnglaisVoir toutes les éditions et tous les formats
Résumé:

Introduces a tool that may be used to diagnose and enhance competitive advantage: the value chain. Value-chain analysis allows the manager to separate the underlying activities a firm performs in  Lire la suite...

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Détails

Format – détails additionnels: Online version:
Porter, Michael E., 1947-
Competitive advantage.
New York : Free Press ; London : Collier Macmillan, ©1985
(OCoLC)646819018
Type de document: Livre
Tous les auteurs / collaborateurs: Michael E Porter
ISBN: 0029250900 9780029250907 0684841460 9780684841465
Numéro OCLC: 11210989
Description: xviii, 557 pages : illustrations ; 25 cm
Contenu: 1. Competitive strategy: the core concepts --
2. The value chain and competitive advantage --
3. Cost advantage --
4. Differentiation --
5. Technology and competitive advantage --
6. Competitor selection --
7. Industry segmentation and competitive advantage --
8. Substitution --
9. Interrelationships among business units --
10. Horizontal strategy --
11. Achieving interrelationships --
12. Complementary products and competitive advantage --
13. Industry scenarios and competitive strategy under uncertainty --
14. Defensive strategy --
15. Attacking an industry leader.
Responsabilité: Michael E. Porter.

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Antitrust Law & Economics Review A superb guide for business managers but also necessary background study for judges, antitrust agency officials, and economic experts in antitrust cases. The Lire la suite...

 
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