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Détails
| Format – détails additionnels: | Online version: Porter, Michael E., 1947- Competitive advantage. New York : Free Press ; London : Collier Macmillan, ©1985 (OCoLC)646819018 |
|---|---|
| Type de document: | Livre |
| Tous les auteurs / collaborateurs: |
Michael E Porter |
| ISBN: | 0029250900 9780029250907 0684841460 9780684841465 9780743260879 0743260872 |
| Numéro OCLC: | 11210989 |
| Description: | xviii, 557 pages : illustrations ; 25 cm |
| Contenu: | 1. Competitive strategy: the core concepts -- 2. The value chain and competitive advantage -- 3. Cost advantage -- 4. Differentiation -- 5. Technology and competitive advantage -- 6. Competitor selection -- 7. Industry segmentation and competitive advantage -- 8. Substitution -- 9. Interrelationships among business units -- 10. Horizontal strategy -- 11. Achieving interrelationships -- 12. Complementary products and competitive advantage -- 13. Industry scenarios and competitive strategy under uncertainty -- 14. Defensive strategy -- 15. Attacking an industry leader. |
| Responsabilité: | Michael E. Porter. |
Résumé:
Critiques
Synopsis de l’éditeur
Antitrust Law & Economics Review A superb guide for business managers but also necessary background study for judges, antitrust agency officials, and economic experts in antitrust cases. The Washington Post A brilliant structural analysis of what competitive advantage might mean.... Newsday A sharp, aggressive and cogently reasoned book about competition that your smarter rivals will try to get to first. Philip Kotler S.C. Johnson & Son, Distinguished Professor of International Marketing, Northwestern University Michael Porter has done it again. Having defined the 'what' and 'why' of competitive strategy in his earlier book, he now defines the 'how' in Competitive Advantage. Financial Times The most influential management book of the past quarter century....A veritable goldmine of analytical concepts and tools to help companies get a much clearer grasp of how they can create and sustain competitive advantage. Lire la suite...
Marqueurs
Ouvrages semblables
Sujet(s):(15)
- Competition.
- Industrial management.
- Competitive Behavior.
- Technology.
- Concurrentie.
- Strategisch management.
- Concurrence.
- Gestion d'entreprise.
- Industrie
- Management
- Unternehmen
- Wettbewerb
- Wettbewerbsstrategie
- Wettbewerbsvorteil
- Wettbewerbsvorteil.
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