Competitive intelligence (eBook, 2001) []
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Competitive intelligence

Author: Christopher West
Publisher: Houndmills, Basingstoke, Hampshire ; New York : Palgrave, 2001.
Edition/Format:   eBook : Document : EnglishView all editions and formats
To beat your competitors you must know exactly what they are doing. It is impossible to put together a successful competitive strategy if you are unsure what your competitors are doing, what they plan to do or even who your competitors really are. As markets evolve even more rapidly and companies adapt their plans much faster, the demand for competitive intelligence has spiralled. Christopher West, an expert in the  Read more...

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Genre/Form: Electronic books
Additional Physical Format: Print version:
West, Christopher, 1940-
Competitive intelligence.
Houndmills, Basingstoke, Hampshire ; New York : Palgrave, 2001
(DLC) 2001032788
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Christopher West
ISBN: 9780230514591 0230514596 128318317X 9781283183178
OCLC Number: 681920680
Description: 1 online resource (xv, 236 pages) : illustrations
Contents: Competition --
Intelligence --
The Development of Competitive Intelligence --
Framework for Competitive Analysis --
Overview of Sources of Intelligence --
Secondary Sources of Intelligence --
Intelligence on the Internet --
Primary Intelligence Collection Techniques --
Market Research as a Source of Competitive Intelligence --
Analysis --
Verifying Intelligence --
Competitive Intelligence Resources --
The Intelligence Brief --
Controlling the Intelligence Collection Process --
Legal Factors and Ethical Guidelines --
Processing and Distributing Intelligence --
Measuring CI Effectiveness --
Counter Intelligence --
Deception and Misinformation --
Appendix: The Competitive Intelligence Checklist.
Responsibility: Chris West.
More information:


Christopher West, an expert in the field, shows you how to collect, analyse and use competitive intelligence from a variety of sources, including the internet, and change your competitive strategy  Read more...


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