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Competitive strategy : techniques for analyzing industries and competitors

Author: Michael E Porter
Publisher: New York : Free Press, 2004
Edition/Format:   Print book : English : 1. Free Press export editionView all editions and formats
Summary:
Michael E. Porter shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided.
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Document Type: Book
All Authors / Contributors: Michael E Porter
ISBN: 0743260880 9780743260886
OCLC Number: 873123025
Description: xxviii, 396 sider : illustrations
Responsibility: Michael E. Porter

Abstract:

Michael E. Porter shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided.

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