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The complete 21st century travel & hospitality marketing handbook

Author: Bob Dickinson; Andrew Vladimir
Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, ©2004.
Edition/Format:   Print book : EnglishView all editions and formats
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Additional Physical Format: Online version:
Complete 21st century travel & hospitality marketing handbook.
Upper Saddle River, N.J. : Pearson Prentice Hall, ©2004
(OCoLC)622975987
Document Type: Book
All Authors / Contributors: Bob Dickinson; Andrew Vladimir
ISBN: 0536819025 9780536819024 0131133144 9780131133143
OCLC Number: 55999087
Description: xxi, 627 pages : illustrations, portraits ; 23 cm
Contents: Marketing communications --
Transportation marketing --
Destination marketing --
Hotel and resort marketing --
Cruise line marketing --
Tour marketing --
Travel agent marketing --
Luxury marketing --
Niche marketing.
Other Titles: Complete 21st century travel and hospitality marketing handbook
Complete twenty-first century travel & hospitality marketing handbook
Complete twenty-first century travel and hospitality marketing handbook
Responsibility: [edited by] Bob Dickinson, Andy Vladimir.

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