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The Complete fundraising handbook

Author: Michael Norton; Nina Botting; Anna Adams
Publisher: London : Directory of Social Change, 2012.
Edition/Format:   Print book : English : 6th edView all editions and formats
Summary:
This volume gives a thorough overview of the strategies, skills and techniques needed by those who raise money for charity. It contains case studies of successful fundraising, and contains new material on direct marketing.
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Genre/Form: Handbooks and manuals
Handbooks, manuals, etc
Document Type: Book
All Authors / Contributors: Michael Norton; Nina Botting; Anna Adams
ISBN: 9781906294571 1906294577
OCLC Number: 812494279
Description: xxii, 472 pages : illustrations ; 25 cm
Contents: Machine generated contents note: pt. 1 Getting started --
1.Background --
1.1.Why fundraise? --
1.2.The challenges facing fundraisers --
1.3.Who should read this book? --
1.4.How this book is structured --
1.5.Changes in the Institute of Fundraising's codes --
2.First principles --
2.1.The key principles of fundraising --
2.2.The ethics of fundraising --
2.3.The skills required in a fundraiser --
2.4.Making your case --
2.5.Organising your fundraising --
3.Developing a fundraising strategy --
3.1.Planning your approach --
3.2.Outlining your organisation's needs --
3.3.Analysing your current position --
3.4.Gathering information --
3.5.Developing a fundraising plan --
3.6.Measurement and control of fundraising --
pt. 2 Sources of funds --
4.Individual donors --
4.1.About individual donors --
4.2.Major donors --
4.3.One-off donations and appeals --
4.4.Legacies --
4.5.Committed giving --
4.6.Tax-effective giving --
4.7.Stewardship or thanking your supporters Note continued: 5.Community fundraising --
5.1.Introduction --
5.2.Managing community fundraising --
5.3.Fundraising through your own groups and volunteers --
5.4.Local clubs and societies --
5.5.Individual volunteers --
5.6.Businesses in the community --
5.7.Working with schools and young people --
5.8.Centrally co-ordinated community fundraising activities --
5.9.Social media and online communities --
6.Trusts and foundations --
6.1.About trusts and foundations --
6.2.Understanding how trusts work --
6.3.Some important considerations --
6.4.Getting started with trusts --
6.5.Making contact --
7.The National Lottery --
7.1.Stars of the show --
who runs the Lottery --
7.2.Opening act --
the principal distributors --
7.3.The plot thickens --
how to seek funding --
7.4.The finale: 10 tips on maximising chances of success with the Lottery --
8.Companies --
8.1.About company giving --
8.2.Cash donations --
8.3.Gifts in kind --
8.4.Employee volunteering and secondments Note continued: 8.5.Getting companies to advertise --
8.6.Business sponsorship --
8.7.Joint promotions and cause-related marketing --
8.8.The move towards longer-term, strategic partnerships --
9.Government funding --
9.1.Introduction --
9.2.The Emergency Budget and Comprehensive Spending Review --
9.3.Cabinet Office, Office for Civil Society and the Big Society --
9.4.The Compact --
9.5.Central government funding --
9.6.Applying for central government funding --
9.7.Local funding --
9.8.Applying for local government funding --
10.The European Union --
10.1.The EU funding landscape --
10.2.How to apply for European funding --
10.3.EU budget for the charity/non-profit sector --
10.4.Future prospects for European funding --
10.5.Conclusions on EU funding --
11.Income generation and contracts --
11.1.Why income generation? --
11.2.Income generation options --
11.3.Problems and issues --
pt. 3 Techniques --
12.Events and fundraising from the general public Note continued: 12.1.The case for fundraising events --
12.2.Planning and managing events --
12.3.Marketing and publicity --
12.4.During and after the event --
12.5.Sponsored events --
walks, runs, sporting and challenge events --
12.6.Collections --
12.7.Raffles and lotteries --
12.8.Working with celebrities --
13.Capital and big gift campaigns --
13.1.The case for a capital or big gift campaign --
13.2.Planning a campaign --
13.3.Managing the campaign --
14.Direct marketing --
14.1.Marketing --
a brief introduction --
14.2.Direct mail --
14.3.Using the telephone for fundraising --
14.4.Personal solicitation --
14.5.Advertising for support --
14.6.Digital fundraising --
15.Communicating your fundraising message --
15.1.Preparing an application for funding --
15.2.Creating an appeal letter for your supporters --
15.3.Using printed and online material for fundraising --
15.4.Communications and dealing with the media --
16.Working with volunteers Note continued: 16.1.Working with trustees and management committee members --
16.2.Recruiting and involving volunteers --
Appendix 1 --
The Fundraising Standards Board --
References --
Appendix 2 --
Fundraising and the Data Protection Act 1998 --
Appendix 3 --
Useful organisations --
Appendix 4.
Responsibility: Nina Botting Herbst and Michael Norton ; contributors: Anna Adams [and others].

Abstract:

Marking its 20th year in print the new 6th edition of this fundraising bible has been brought bang up to date for a new generation of fundraisers. Chapters on the National Lottery, Government  Read more...

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Of previous editions: An essential text on every fundraiser's bookshelf.'

 
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