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The Complete Guide to Successful Event Planning with Companion CD-ROM REVISED 3rd Edition With Companion CD-ROM

Author: Shannon Kilkenny
Publisher: Ocala, FL : Atlantic Publishing Group, 2016.
Edition/Format:   eBook : Document : English : 3rd ed
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Kilkenny, Shannon.
Complete Guide to Successful Event Planning with Companion CD-ROM REVISED 3rd Edition With Companion CD-ROM.
Ocala, FL : Atlantic Publishing Group, ©2016
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Shannon Kilkenny
ISBN: 9781620231579 1620231573
OCLC Number: 1097985893
Notes: General suggestions
Description: 1 online resource (285 pages)
Contents: Intro; Author Dedication; Acknowledgments; SECTION ONE; About This Book; Chapter; 1; Introduction; What's New in This Edition?; My Story; Chapter; 2; This Guide Is for You; The Scope of This Book; How and When to Use This Guide; Benefits to the Reader; Intended Audience; Using Checklists and Timelines; What Should We Call It?; Stories and Personal Experiences; Book Disclaimer; Chapter; 3; The Anatomy of an Event; Special and Social Events; Business and Educational Events; Why People Meet; Who Are Your Participants?; Location, Location, Location; What All Events Have in Common Goals and objectivesDate, time and site selection; Promotion and marketing; Participants/attendees; Agenda; Job of an Event Planner; SECTION TWO; The Big Picture; Chapter; 4; Defining Your Purpose; Goals and Objectives; Possible goals and objectives; Financial Goals; Return on investment (ROI); Internal ROI; External ROI; Chapter; 5; The Planning Sessions; Designing the Planning Session; High level --
goal questions; Timing is Everything; Assigning Roles and Responsibilities; Creating Timelines and Checklists; Timelines; Checklists; Outsourcing; Chapter; 6; Where is the Money? Creating a BudgetRevenue/income stream; Using sponsorship; Expenses; Fixed costs; Variable expenses; Indirect costs; Breaking even; Accounting Styles; Payment method options; SECTION THREE; Taking Care of the People and the Planet; Chapter; 7; Planning Responsibly; Green Event Planning; Corporate Social Responsibility; Cultural Sensitivity, Diversity and Ethics; Chapter; 8; Planning for the Environment; Is this event necessary?; Think locally; The Green Game Plan; Beyond Recycling; Carbon Offsets; How does carbon offsetting help fight climate change?; Green Venues and Locations Ask your participants to participate in green travel!Chapter; 9; Social Responsibility; Creating Partnerships; Chapter; 10; Culture, Diversity and Ethics; Cultural Sensitivity and Diversity; Ethics; SECTION FOUR; High Level Logistics; Chapter; 11; Get Down to Business; Date and Time Selection; Choose a Destination; Site Selection; Using convention and visitors bureaus; Request for proposal (RFP); Site Inspections; Outdoor Sites; The ADA; Using a Destination Management Company; Choosing Talent; Speaker/lecturer/instructor; Entertainers; The speaker's budget; Signing a contract Create the AgendaBusiness and educational agendas; Social and special events agendas; Add wellness to your agenda; Chapter; 12; Creating Atmosphere; Room Set-Up and Designs; Registration and ticket sales area; Audiovisual Choices; Access to Wi-Fi; Budgeting your internet access; Audiovisual considerations; Technical support; Program Material and Promotional Gifts; Gifts; Chapter; 13; Food and Beverage Choices; Know Your Audience; Trends Come and Go; Guaranteeing your numbers; Factors that can impact your numbers; Working with the Venue and Caterer; Cost-Cutting Suggestions

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