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Il comportamento del consumatore : acquisti e consumi in una prospettiva di marketing

Author: Daniele Dalli; Simona Romani
Publisher: Milano : F. Angeli, 2011.
Series: Economia., Textbook ;, 30.
Edition/Format:   Print book : Italian : Nuova edView all editions and formats
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Document Type: Book
All Authors / Contributors: Daniele Dalli; Simona Romani
ISBN: 9788856845983 8856845989
OCLC Number: 778420335
Notes: Originally published 2000, now revised and enlarged.
D. Dalli, professor at the University of Pisa; S. Romani teaches at the Università LUISS Guido Carli of Rome.
Description: xvi, 271 pages : illustrations ; 24 cm.
Series Title: Economia., Textbook ;, 30.
Responsibility: Daniele Dalli, Simona Romani.

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