Comportamiento del consumidor y estrategia de marketing (Book, 2006) [WorldCat.org]
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Comportamiento del consumidor y estrategia de marketing

Author: J Paul Peter; Jerry Olson C
Publisher: México : McGraw-Hill : Interamericana, 2006.
Edition/Format:   Print book : Spanish : 7a. edView all editions and formats
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Document Type: Book
All Authors / Contributors: J Paul Peter; Jerry Olson C
ISBN: 9701056329 9789701056325
OCLC Number: 879824796
Notes: Consumer behavior and marketing strategy.
Description: xxiii, 578 pages : il. ; 27 cm
Responsibility: J. Paul Peter, Jerry C. Olson ; traducción Jorge Luis Balnco y Correa Magallanes ; revisión técnica Yasmín López Taymani, Jean Domette Nicolesco.

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