La concurrence totale : les lecons du marketing strategique japonais (Book, 1987) [WorldCat.org]
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La concurrence totale : les lecons du marketing strategique japonais

Author: Philip Kotler; Liam Fahey; Somkid Jatusripitak
Publisher: Paris : Éditions d'Organisation, 1987.
Series: ADETEM marketing demain.
Edition/Format:   Print book : FrenchView all editions and formats
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Document Type: Book
All Authors / Contributors: Philip Kotler; Liam Fahey; Somkid Jatusripitak
ISBN: 2708107135 9782708107137
OCLC Number: 299402425
Notes: The new competition.
Description: 348 pages
Series Title: ADETEM marketing demain.
Responsibility: Philip Kotler, Liam Fahey, Somkid Jatusripitak ; introd. a l'ed. francaise de Francois Boyer ; trad. par Anne-Marie Orillon et Corinne Golding.
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