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Conducting online surveys

Author: Valerie M Sue; Lois A Ritter
Publisher: Los Angeles : Sage Publications, ©2007.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:

A comprehensive guide for those who want to conduct online survey research. It also addresses the specific opportunities and challenges inherent in conducting surveys online.

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Additional Physical Format: Online version:
Sue, Valerie M.
Conducting online surveys.
Los Angeles : Sage Publications, c2007
(OCoLC)655516191
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Valerie M Sue; Lois A Ritter
ISBN: 1412937531 9781412937535 141293754X 9781412937542 9781412992251 1412992257
OCLC Number: 71322238
Description: xii, 194 p. : ill. ; 23 cm.
Contents: List of tables & figures --
Preface --
Acknowledgments --
Introduction --
What is a survey? --
Why is a book specific to online survey research needed? --
When should an online survey be used? --
Online survey studies --
Summary --
Planning the online survey --
E-mail surveys --
Internet/Intranet (Web page) surveys --
What to consider when buying survey software and selecting a Web survey host --
Survey objectives --
Survey timelines --
Survey research ethics --
Summary --
Sampling --
Populations and samples --
Sampling techniques for Internet surveys --
Sources of error in online surveys --
Summary --
Writing survey questions --
General considerations --
Validity of measurement --
Respondent-centered threats to validity --
Question format and wording --
Level of measurement --
Demographic questions --
Pretesting --
Summary --
Designing and developing the survey instrument --
Questionnaire design --
Making your survey accessible to everyone --
Ensuring that participants respond only once --
Summary --
Conducting the survey --
Methods of recruitment --
Increasing the response rate --
Thank-you notes --
Summary --
Processing and analyzing the survey data --
Planning for data analysis --
Tracking the surveys --
Creating a codebook for e-mail surveys --
Data cleaning --
Data transformation --
Descriptive statistics --
Inferential statistics --
Summary --
Reporting the survey results --
Preliminary considerations --
Format of a survey report --
Oral presentations --
Poster session presentations --
Visual aids --
Matching survey results to type of display --
Distributing results using a Web-based survey development tool --
Summary --
Concluding comments --
Opportunities and challenges in online survey research --
Benefits of online surveys --
The future of online survey research --
Appendix A: Resource guide --
Appendix B: Probability sampling review for closed populations --
Appendix C: Basic demographic questionnaire --
Appendix D: Sample e-mail invitation --
Appendix E: Sample snail mail invitation --
Appendix F: Review of basic summary statistics --
Appendix G: Sample of SurveyMonkey's basic results report --
Glossary --
References --
Index --
About the authors.
Responsibility: Valerie M. Sue, Lois A. Ritter.
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