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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/984744733 Title: Congress and the media : beyond institutional power Author: Danielle Vinson Publisher: New York : Oxford University Press, [2017] ISBN/ISSN: 9780190632250 0190632259 OCLC:984744733

  
  

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Congress and the media : beyond institutional power

Author:	Danielle Vinson
Publisher:	New York : Oxford University Press, [2017]
Edition/Format:	Print book : EnglishView all editions and formats
Summary:	"Over the last four decades, members of Congress have increasingly embraced media relations as a way to influence national policymaking and politics. In 1977, nearly half of congressional members had no press secretary. Today, media relations is a central component of most congressional offices, and more of that communications effort is directed toward national media, not just the local press. Arguing that members of Congress turn to the media to enhance their formal powers or to compensate for their lack of power, Congress and the Media explains why congressional members go public and when they are likely to succeed in getting coverage. Vinson uses content analysis of national newspaper and television coverage of congressional members over time and members' messages on social media as well as case studies to examine how members in different political circumstances use the media to try to influence policymaking and how this has changed over time. She finds that members' institutional position, the political context, increasing partisan polarization, and journalists' evolving notions of what is newsworthy all affect which congressional members are interested in and successful in gaining media coverage of their messages and what they hope to accomplish by going public. Ultimately, Congress and the Media suggests that going public can be a way for members of Congress to move beyond their institutional powers, but the strategy is not equally available to all members nor effective for all goals" "Members of Congress have increasingly embraced media relations to influence policymaking. In Congress and the Media, Vinson argues that congressional members use the media to supplement their formal powers or to compensate for their lack of power to explain why congressional members go public and when they are likely to succeed in getting coverage."  Read more...
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Subjects	United States. -- Congress -- Reporters and reporting. United States. -- Congress -- Public relations. Communication in politics -- United States. View all subjects
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