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Conjoint measurement : methods and applications

Author: Anders Gustafsson; Andreas Herrmann; F Huber
Publisher: Berlin ; New York : Springer, 2007.
Edition/Format:   Print book : English : 4th edView all editions and formats
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A wide variety of models, techniques, and applications are discussed, including normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes  Read more...

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Document Type: Book
All Authors / Contributors: Anders Gustafsson; Andreas Herrmann; F Huber
ISBN: 9783540714033 3540714030
OCLC Number: 144228466
Description: vii, 373 pages : illustrations ; 24 cm
Contents: Conjoint analysis as an instrument of market research practice / Anders Gustafsson, Andreas Herrmann and Frank Huber --
Measurement of price effects with conjoint analysis : separating informational and allocative effects of price / Vithala R. Rao and Henrik Sattler --
Market simulation using a probabilistic ideal vector model for conjoint data / Daniel Baier and Wolfgang Gaul --
A comparison of conjoint measurement with self-explicated approaches / Henrik Sattler and Susanne Hensel-Börner --
Non-geometric Plackett-Burman designs in conjoint analysis / Ola Blomkvist, Fredrik Ekdahl and Anders Gustafsson --
On the influence of the evaluation methods in conjoint design : some empirical results / Frank Huber, Andreas Herrmann and Anders Gustafsson --
Evolutionary conjoint / Thorsten Teichert and Edlira Shehu --
The value of extent-of-preference information in choice-based conjoint analysis / Terry Elrod and Keith Chrzan --
A multi-trait multi-method validity test of partworth estimates / Wagner Kamakura and Muammer Ozer --
Conjoint preference elicitation methods in the broader context of random utility theory preference elicitation methods / Jordan Louviere, David Hensher and Joffre Swait --
Conjoint choice experiments : general characteristics and alternative model specifications / Rinus Haaijer and Michel Wedel --
Optimization-based and machine learning methods for conjoint analysis : estimation and question design / Olivier Toubia, Theodoros Evgeniou and John Hauser --
The combinatorial structure of polyhedral choice based conjoint analysis / Joachim Giesen and Eva Schuberth --
Using conjoint choice experiments to model consumer choices of product component packages / Benedikt G.C. Dellaert [and others] --
Latent class models for conjoint analysis / Venkatram Ramaswamy and Steven H. Cohen --
A generalized normative segmentation methodology employing conjoint analysis / Wayne S. DeSarbo and Christian F. DeSarbo --
Dealing with product similarity in conjoint simulations / Joel Huber, Bryan Orme and Richard Miller --
Sales forecasting with conjoint analysis by addressing its key assumptions with sequential game theory and macro-flow modeling / David B. Whitlark and Scott M. Smith.
Responsibility: Anders Gustafsson, Andreas Herrmann, Frank Huber (editors).

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From the reviews:"The aim of this book is to reflect the substantial research and recent developments done in Conjoint Analysis. Leading scientists present theory, models and applications to Read more...

 
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