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Connected marketing : the viral, buzz and word of mouth revolution

Author: Justin Kirby; Paul Marsden; Emanuel Rosen
Publisher: Amsterdam [und 11 weitere Städte] Elsevier [2007]
Edition/Format:   Print book : English : ReprintedView all editions and formats
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Genre/Form: Aufsatzsammlung
Document Type: Book
All Authors / Contributors: Justin Kirby; Paul Marsden; Emanuel Rosen
ISBN: 9781138152694 1138152692 9780750666343 075066634X
OCLC Number: 1011364061
Description: xxxv, 282 Seiten : Illustrationen
Contents: Foreword; Introduction: connected marketing - harnessing the power of people media; The crisis in marketing; The people media revolution; Influencers: who are they and how to reach them; Infectious ideas: what makes an idea contagious; Making it happen: word of mouse campaigns that connect; Making it happen: infectious word of mouth campaigns; Integrating connected marketing into the marketing mix; Conclusion: connecting with customers in a networked age; Appendix: lexicon of connected marketing; Appendix: further reading.
Responsibility: Edited by Justin Kirby and Paul Marsden, [With a foreword by Emanuel Rosen].

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