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Console wars : Sega, Nintendo, and the battle that defined a generation

Author: Blake J Harris
Publisher: New York, NY : It Books, An imprint of HarperCollins Publishers, [2014]
Edition/Format:   Print book : English : First editionView all editions and formats
Summary:
"A mesmerizing, behind-the-scenes business thriller that chronicles how Sega, a small, scrappy gaming company led by an unlikely visionary and a team of rebels, took on the juggernaut Nintendo and revolutionized the videogame industry--in development as a feature film from Sony PicturesIn 1990, Nintendo had a virtual monopoly on the videogame industry. Sega, on the other hand, was just a faltering arcade company
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Genre/Form: History
Additional Physical Format: Online version:
Harris, Blake J.
Console wars.
New York, NY : It Books, 2014
(DLC) 2014012508
Document Type: Book
All Authors / Contributors: Blake J Harris
ISBN: 9780062276698 0062276697 9780062276704 0062276700
OCLC Number: 858354858
Language Note: Text in English.
Description: xv, 558 pages, 8 unnumbered pages of plates : illustrations (chiefly color) ; 24 cm
Contents: Cover; Title page; Copyright page; Dedication page; Contents; Forward; Author's Note; Prologue; Part One Genesis; 1. The Opportunity; 2. R & D; 3. The Story of Tom Kalinske; 4. Rude Awakening; 5. The History of Noa; 6. The Name of the Game; 7. Postcards From Arkansas; 8. The Birth of an Icon; 9. Tripped Up; 10. Extremely Dangerous; 11. Lightning in a Bottle; 12. The Revolution will be Pixelated; Part Two Sonic Vs. Mario; 13. The Winds of Change; 14. Segaville; 15. The Physicist is Displeased; 16. Rope-a-Dope; 17. Showdown; 18. The Underdog Days of Summer; 19. The Enemy of My Enemy ; 20. Worth Waiting For21. The Heart and the Brain; Part Three The Next Level; 22. Target Practice; 23. Sequels, Skirmishes, and Baseball in Seattle; 24. Fyrirgefning Syndanna; 25. Back 2 Work; 26. Origin Stories; 27. Something Beyond Videogames; 28. Boca; 29. After the Blackout, But Before the Surge; 30. Just Do It; 31. Too Hot, Too Cold, and Just Right; 32. The Kutaragi Dream Machine; 33. A Quick Lap Around Victory Lane; 34. Cops and Robbers; 35. Shoshinkai; 36. Prometheus Revisited; 37. The Sega-Sony-Nintendo Love Triangle; 38. Something Wicked this Way Comes; 39. And Away We Go! Part Four Civil War40. How the Grinch Stole Christmas; 41. Fugu; 42. Barbarians at the Gate; 43. Magic Carpet Ride; 44. Crazy Like a Fox; 45. Unacceptable; 46. Blood, Sweat, and Tiers; 47. The Man Who Came From Pepsi; 48. March of the Lemmings; 49. Switching Sides; 50. The Tipping Point; 51. The Last and Best of the Peter Pans; Part Five The Tortoise and the Hare; 52. Next Gen; 53. Man's Best Friend; 54. Night Trapped; 55. It's Just Windy ... not a Metaphor; 56. Combat Pay; 57. Life on Mars; 58. Roses are Red; 59. Blast From the Past; 60. Kings of the Jungle; 61. And Then There Were Three ; 62. Fork in the Road63. Killer Instinct; 64. Game Over; Epilogue; Acknowledgements.
Responsibility: Blake J. Harris ; foreword by Seth Rogan & Evan Goldberg.
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Abstract:

"A mesmerizing, behind-the-scenes business thriller that chronicles how Sega, a small, scrappy gaming company led by an unlikely visionary and a team of rebels, took on the juggernaut Nintendo and revolutionized the videogame industry--in development as a feature film from Sony PicturesIn 1990, Nintendo had a virtual monopoly on the videogame industry. Sega, on the other hand, was just a faltering arcade company with big aspirations and even bigger personalities. But all that would change with the arrival of Tom Kalinske, a former Mattel executive who knew nothing about videogames and everything about fighting uphill battles. His unconventional tactics, combined with the blood, sweat, and bold ideas of his renegade employees, completely transformed Sega and led to a ruthless, David-and-Goliath showdown with Nintendo. Little did he realize that Sega's success would create many new enemies and, most important, make Nintendo stronger than ever. The battle was vicious, relentless, and highly profitable, eventually sparking a global corporate war that would be fought on several fronts: from living rooms and school yards to boardrooms and Congress. It was a once-in-a-lifetime, no-holds-barred conflict that pitted brother against brother, kid against adult, Sonic against Mario, and the United States against Japan. Based on more than two hundred interviews with former Sega and Nintendo employees, Console Wars is the tale of how Tom Kalinske miraculously turned an industry punch line into a market leader. Blake J. Harris brings into focus the warriors, the strategies, and the battles and explores how they transformed popular culture forever. Ultimately, Console Wars is the story of how a humble family man, with an extraordinary imagination and a gift for turning problems into competitive advantages, inspired a team of underdogs to slay a giant and, as a result, give birth to a sixty-billion-dollar industry"--

"In the tradition of The Accidental Billionaires and Moneyball, a behind-the-scenes business thriller about how the small, scrappy Sega, led by one unlikely visionary, took on the juggernaut Nintendo and changed the face of entertainment"--

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