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The consultant's edge : using the computer as a marketing tool

Author: Herman Holtz
Publisher: New York : Wiley, ©1985.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

This book is about - not what a marvel the computer is (although it is), nor how it works or why it works but how to use a computer to help you to greater success in all areas of your practice.

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Additional Physical Format: Online version:
Holtz, Herman.
Consultant's edge.
New York : Wiley, ©1985
(OCoLC)891415535
Document Type: Book
All Authors / Contributors: Herman Holtz
ISBN: 0471811904 9780471811909
OCLC Number: 11866735
Description: xvi, 364 pages : illustrations ; 24 cm
Contents: PART ONE: WHAT YOU NEED TO KNOW ABOUT COMPUTERS FOR PROFESSIONAL APPLICATIONS: The Computer Contribution; What is a Computer? What Can it Do?; What Can a Computer Do For You?; PART TWO: THE COMPUTER AS A MARKETING AID: Proposal Writing with a Computer; Capability Brochures; Other Promotional Uses; Practical Principles and Admonitions; PART THREE: THE COMPUTER AS A CONSULTING TOOL: The Computer as an Aid to Analysis; The Computer as an Aid to Reporting; The Computer as an Aid to Presentations; Computer Aid in Preparing Seminars; Computer Aid in Newsletter Publishing; Computer Aid in Managing Your Practice; PART FOUR: SELECTING THE RIGHT COMPUTER FOR YOUR PRACTICE: Does Software Come First?; Hardware is Important Too; Doing the Research; Accessories and Supplies; PART V: USEFUL INFORMATION AND GUIDES TO MORE OF THE SAME: The Many Sources of Useful Information; The Original Equipment Manufacturers; The Software Producers; Other Information Sources; Glossary of Terms; Index.
Responsibility: Herman Holtz.

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