Consumer behavior (Book, 2015) []
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Consumer behavior

Consumer behavior

Author: Leon G Schiffman; Joseph Wisenblit
Publisher: Boston : Pearson, [2015]
Edition/Format:   Print book : 3.5 in. disc : Document   Computer File : English : Eleventh editionView all editions and formats

For undergraduate and graduate consumer behavior courses. The text that set the standard for consumer behavior study Consumer Behavior explores how the examination and application of consumer  Read more...


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Material Type: Document
Document Type: Book, Computer File
All Authors / Contributors: Leon G Schiffman; Joseph Wisenblit
ISBN: 9780132544368 0132544369
OCLC Number: 1045496361
Notes: Revised edition.
Description: xxvii, 464 pages : illustrations ; 29 cm
Contents: PART I: CONSUMERS, MARKETERS, AND TECHNOLOGY Chapter 1: Technology-Driven Consumer Behavior Chapter 2: Segmentation, Targeting, and Positioning PART II: THE CONSUMER AS AN INDIVIDUAL Chapter 3: Consumer Motivation and Personality Chapter 4: Consumer Perception Chapter 5: Consumer Learning Chapter 6: Consumer Attitude Formation and Change PART III: COMMUNICATION AND CONSUMER BEHAVIOR Chapter 7: Persuading Consumers Chapter 8: From Print and Broadcast Advertising to Social and Mobile Media Chapter 9: Reference Groups and Word-of-Mouth PART IV: CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS Chapter 10: The Family and Its Social Standing Chapter 11: Culture's Influence on Consumer Behavior Chapter 12: Subcultures and Consumer Behavior Chapter 13: Cross-Cultural Consumer Behavior: An International Perspective PART V: CONSUMER DECISION-MAKING, MARKETING ETHICS, AND CONSUMER RESEARCH Chapter 14: Consumer Decision-Making and Diffusion of Innovations Chapter 15: Marketing Ethics and Social Responsibility Chapter 16: Consumer Research
Responsibility: Leon G. Schiffman and Joseph Wisenblit.


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