Consumer behavior (Book, 2015) [WorldCat.org]
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Consumer behavior
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Consumer behavior

Author: Leon G Schiffman; Joseph Wisenblit
Publisher: Boston : Pearson, [2015]
Edition/Format:   Print book : 3.5 in. disc : Document   Computer File : English : Eleventh editionView all editions and formats
Summary:

For undergraduate and graduate consumer behavior courses. The text that set the standard for consumer behavior study Consumer Behavior explores how the examination and application of consumer  Read more...

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Material Type: Document
Document Type: Book, Computer File
All Authors / Contributors: Leon G Schiffman; Joseph Wisenblit
ISBN: 9780132544368 0132544369
OCLC Number: 1045496361
Notes: Revised edition.
Description: xxvii, 464 pages : illustrations ; 29 cm
Contents: PART I: CONSUMERS, MARKETERS, AND TECHNOLOGY Chapter 1: Technology-Driven Consumer Behavior Chapter 2: Segmentation, Targeting, and Positioning PART II: THE CONSUMER AS AN INDIVIDUAL Chapter 3: Consumer Motivation and Personality Chapter 4: Consumer Perception Chapter 5: Consumer Learning Chapter 6: Consumer Attitude Formation and Change PART III: COMMUNICATION AND CONSUMER BEHAVIOR Chapter 7: Persuading Consumers Chapter 8: From Print and Broadcast Advertising to Social and Mobile Media Chapter 9: Reference Groups and Word-of-Mouth PART IV: CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS Chapter 10: The Family and Its Social Standing Chapter 11: Culture's Influence on Consumer Behavior Chapter 12: Subcultures and Consumer Behavior Chapter 13: Cross-Cultural Consumer Behavior: An International Perspective PART V: CONSUMER DECISION-MAKING, MARKETING ETHICS, AND CONSUMER RESEARCH Chapter 14: Consumer Decision-Making and Diffusion of Innovations Chapter 15: Marketing Ethics and Social Responsibility Chapter 16: Consumer Research
Responsibility: Leon G. Schiffman and Joseph Wisenblit.

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