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Consumer behavior

Author: Roger D Blackwell; Paul W Miniard; James F Engel
Publisher: Mason, Ohio : Thomson/South Western, 2006.
Edition/Format:   Print book : English : 10th international student edView all editions and formats
Summary:

Focuses on why as well as how consumers make specific decisions and behave in certain ways - what motivates them, what captures their attention, and what retains their loyalty. This book offers a  Read more...

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Document Type: Book
All Authors / Contributors: Roger D Blackwell; Paul W Miniard; James F Engel
ISBN: 9780324378320 0324378327 0324271972 9780324271973 8131501841 9788131501849
OCLC Number: 541681818
Description: xliii, 789 pages ; 25 cm
Contents: Part I: INTRODUCTION TO CONSUMER BEHAVIOR. 1. Consumer Behavior and Consumer Research. 2. Creating Marketing Strategies for Customer-Centric Organizations. Part II: CONSUMER DECISION MAKING. 3. The Consumer Decision Process. 4. Pre-Purchase Processes: Need Recognition, Search and Pre-Purchase Evaluation. 5. Purchase. 6. Post-Purchase Processes: Consumption and Post-Consumption Evaluations. Part III: INDIVIDUAL DETERMINANTS OF CONSUMER BEHAVIOR. 7. Demographics, Psychographics and Personality. 8. Consumer Motivation. 9. Consumer Knowledge. 10. Consumer Beliefs, Feelings, Attitudes and Intentions. Part IV: INFLUENCING CONSUMER BEHAVIOR. 11. Culture, Ethnicity and Social Class. 12. Family and Household Influences. 13. Group and Personal Influence. Part V: INFLUENCING CONSUMER BEHAVIOR. 14. Making Contact. 15. Shaping Consumers' Opinions. 16. Helping Consumers to Remember.
Responsibility: Roger D. Blackwell, Paul W. Miniard, James F. Engel.

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Content-negotiable representations<\/p>