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Consumer behaviour : Irish patterns and perspectives

Author: Margaret Linehan
Publisher: Dublin : Gill & Macmillan, [2013]
Series: Make That Grade series.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Introduces an exploration of the key aspects of Consumer Behaviour. This book details the impact of the global economy in terms of choice and product availability on consumer decisions and behaviour. It includes both consumer and organisational buyer behaviour.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Kehoe, Michele.
Make That Grade Organisational Behaviour.
Dublin : Gill & Macmillan, ©2013
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Margaret Linehan
ISBN: 9780717163335 0717163334 9780717155477 0717155471
OCLC Number: 881453930
Description: 1 online resource.
Contents: COVER; TITLE PAGE; DEDICATION; CONTENTS; 1 INTRODUCTION TO ORGANISATIONAL BEHAVIOUR; Short questions; Essay questions; Exercises; Theory to real life; Summary; 1.4 Conclusion; 1.3 Study of organisational behaviour; 1.2 Goals of organisational behaviour; 1.1 Organisational behaviour defined; 2 PERCEPTION; Short questions; Essay questions; Exercises; Theory to real life; Summary; 2.5 Conclusion; 2.4 General sources of errors and remedies in person perception; 2.3 Person perception and perceptual distortions; 2.2 Process of perception; 2.1 Perception defined; 3 ATTITUDES IN ORGANISATIONS. Short questionsEssay questions; Exercises; Theory to real life; Summary; 3.6 Conclusion; 3.5 Key work-related attitudes of job satisfaction and organisational commitment; 3.4 Cognitive dissonance; 3.3 Functions of attitudes; 3.2 Attitude structure; 3.1 Employee attitudes defined; 4 LEARNING; Short questions; Essay questions; Exercises; Theory to real life; Summary; 4.8 Conclusion; 4.7 Mnemonic devices; 4.6 Memory; 4.5 Social learning theory; 4.4 The cognitive approach; 4.3 The behaviourist approach; 4.2 Approaches to learning; 4.1 Learning defined; Short questions; Essay questions; Exercises. Theory to real lifeSummary; 5.6 Conclusion; 5.5 Personality assessment; 5.4 Other personality-related characteristics; 5.3 The Big Five; 5.2 Where does personality come from?; 5.1 Personality defined; 5 PERSONALITY; Short questions; Essay questions; Exercises; Theory to real life; Summary; 6.8 Conclusion; 6.7 Coping strategies; 6.6 Consequences of stress; 6.5 Causes of stress; 6.4 Type A and B personality profiles; 6.3 Eustress and distress; 6.2 General Adaptation Syndrome; 6.1 Stress defined; 6 STRESS IN THE WORKPLACE; Short questions; Essay questions; Exercises; Theory to real life; Summary. 7.5 Conclusion7.4 Process theories; 7.3 Content theories; 7.2 Theories of motivation; 7.1 Motivation defined; 7 MOTIVATION; Short questions; Essay questions; Exercises; Theory to real life; Summary; 8.4 Conclusion; 8.3 Theoretical approaches to leadership; 8.2 Management vs. leadership; 8.1 Leadership defined; 8 LEADERSHIP; Short questions; Essay questions; Exercises; Theory to real life; Summary; 9.7 Conclusion; 9.6 Teams; 9.5 Group performance factors; 9.4 Stages of group development; 9.3 Types of groups; 9.2 Reasons for group formation; 9.1 Group dynamics defined; 9 GROUPS AND TEAMS. Short questionsEssay questions; Exercises; Theory to real life; Summary; 10.6 Conclusion; 10.5 Conflict handling and resolution; 10.4 Perspectives on conflict; 10.3 Types of conflict; 10.2 Sources of conflict; 10.1 Nature of conflict in organisations; 10 CONFLICT IN ORGANISATIONS; Short questions; Essay questions; Exercises; Theory to real life; Summary; 11.6 Conclusion; 11.5 Enhancing communication in organisations; 11.4 Communication flow in organisations; 11.3 Communication problems; 11.2 Communication process; 11.1 Communication defined; 11 COMMUNICATION IN ORGANISATIONS; Short questions.
Series Title: Make That Grade series.
Responsibility: Margaret Linehan.
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New textbook on the subject of Consumer Behaviour from a uniquely Irish perspective  Read more...

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