Consumer behaviour (Book, 2005) [WorldCat.org]
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Consumer behaviour

Author: Karen Webb; Caryl Hertz
Publisher: North Ryde, N.S.W. : McGraw-Hill Australia, 2005.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Practical text that explores the influences on consumer motivation and their implications for devising marketing strategy. Written in plain english, Consumer Behavior relates consumer psychology theories to real-life situations and covers the internal and external factors affecting decision making.
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Genre/Form: Textbooks
Document Type: Book
All Authors / Contributors: Karen Webb; Caryl Hertz
ISBN: 0074713434 9780074713433
OCLC Number: 224234153
Notes: Includes index.
Description: xiv, 418 pages : illustrations ; 25 cm
Responsibility: Karen Webb ; Caryl Hertz - case editor.

Abstract:

Explores the individual, social and lifestyle influences on consumer motivation. Using this information, this text helps assess and devise marketing strategies. It reflects the core competencies of  Read more...

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