Consumer behaviour (Book, 2005) []
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Consumer behaviour

Author: Karen Webb; Caryl Hertz
Publisher: North Ryde, N.S.W. : McGraw-Hill Australia, 2005.
Edition/Format:   Print book : EnglishView all editions and formats
Practical text that explores the influences on consumer motivation and their implications for devising marketing strategy. Written in plain english, Consumer Behavior relates consumer psychology theories to real-life situations and covers the internal and external factors affecting decision making.

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Genre/Form: Textbooks
Document Type: Book
All Authors / Contributors: Karen Webb; Caryl Hertz
ISBN: 0074713434 9780074713433
OCLC Number: 224234153
Notes: Includes index.
Description: xiv, 418 pages : illustrations ; 25 cm
Responsibility: Karen Webb ; Caryl Hertz - case editor.


Explores the individual, social and lifestyle influences on consumer motivation. Using this information, this text helps assess and devise marketing strategies. It reflects the core competencies of  Read more...


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