Consumer behaviour. (Book, 2014) []
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Consumer behaviour.

Consumer behaviour.

Author: Leon G Schiffman; Joseph Wisenblit
Publisher: Upper Saddle River : Prentice Hall, 2014.
Edition/Format:   Print book : English : 11th editionView all editions and formats
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Document Type: Book
All Authors / Contributors: Leon G Schiffman; Joseph Wisenblit
ISBN: 9780133131031 0133131033
OCLC Number: 870649877
Notes: Previous edition: 2010.
Includes Internet access.
Description: pages cm
Contents: PART I: CONSUMERS, MARKETERS, AND TECHNOLOGY Chapter 1: Technology-Driven Consumer Behavior Chapter 2: Segmentation, Targeting, and Positioning PART II: THE CONSUMER AS AN INDIVIDUAL Chapter 3: Consumer Motivation and Personality Chapter 4: Consumer Perception Chapter 5: Consumer Learning Chapter 6: Consumer Attitude Formation and Change PART III: COMMUNICATION AND CONSUMER BEHAVIOR Chapter 7: Persuading Consumers Chapter 8: From Print and Broadcast Advertising to Social and Mobile Media Chapter 9: Reference Groups and Word-of-Mouth PART IV: CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS Chapter 10: The Family and Its Social Standing Chapter 11: Culture's Influence on Consumer Behavior Chapter 12: Subcultures and Consumer Behavior Chapter 13: Cross-Cultural Consumer Behavior: An International Perspective PART V: CONSUMER DECISION-MAKING, MARKETING ETHICS, AND CONSUMER RESEARCH Chapter 14: Consumer Decision-Making and Diffusion of Innovations Chapter 15: Marketing Ethics and Social Responsibility Chapter 16: Consumer Research


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