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Consumer behaviour

Author: Isabelle Szmigin; Maria Piacentini
Publisher: Oxford : Oxford University Press, 2014.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
A new approach to teaching consumer behaviour, incorporating the latest issues in behavioural, psychological and sociological learning alongside new areas of research. Practitioner commentaries including Renault and Thinkbox, and extended case studies featuring Pinterest and Havaianas, place this fascinating subject firmly in a real world context.
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Document Type: Book
All Authors / Contributors: Isabelle Szmigin; Maria Piacentini
ISBN: 9780199646449 0199646449
OCLC Number: 894270795
Description: pages cm
Contents: PART 1: HISTORICAL AND CURRENT PERSPECTIVES ON CONSUMPTION; PART 2: MICRO-VIEW OF CONSUMPTION; PART 3 MACRO-VIEW OF CONSUMPTION; PART 4 WHERE ARE WE GOING?
Responsibility: Isabelle Szmigin, Maria Piacentini.

Abstract:

A new approach to teaching consumer behaviour, incorporating the latest issues in behavioural, psychological and sociological learning alongside new areas of research. Practitioner commentaries  Read more...

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This book has several merits, yet two are especially noteworthy: first, it contextualizes the role of consumption historically, and thus offers a dynamic and integrated perspective on consumer Read more...

 
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