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Consumer India : inside the Indian mind and wallet

Author: Dheeraj Sinha
Publisher: Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), 2011.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
A richly insightful account of one of the most significant transformations in the world today. Dheeraj Sinha's intelligence vividly illuminates the intersection of culture and commerce in New India. Adam Morgan. Founder. eatbigfish. Among the many books I have read on the cultural evolution taking place in India, this is perhaps the most insightful. It does not just map mindset changes; it does so with the certainty  Read more...
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Details

Genre/Form: Electronic books
Additional Physical Format: Print version:
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Dheeraj Sinha
ISBN: 9780470824658 0470824654 9780470826324 0470826320 1283175061 9781283175067 9786613175069 6613175064 0470826312 9780470826317
OCLC Number: 745970724
Language Note: English.
Description: 1 online resource (xiv, 192 pages) : illustrations
Contents: Title --
Foreword --
Introduction --
1. : Transforming the Karma --
2. : The Currency of Emotion --
3. : Beauty in Action --
4. : Masala Media --
5. : Meaningful Technology --
6. : Branding the Bazaar --
7. : Youth versus Youthful --
8. : Seamless Savitris --
9. : Small is Big --
10. : Three Generations, One Big Market --
Notes.
Responsibility: Dheeraj Sinha.

Abstract:

* Offers prescriptive insights into Indian consumer behavior,focusing on purchasing decision, specific influencers, all withdemonstrable results in the marketplace. * Looks at changing consumption  Read more...

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<http:\/\/experiment.worldcat.org\/entity\/work\/data\/326773986#Place\/hoboken_nj<\/a>> # Hoboken, NJ<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Place<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Hoboken, NJ<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/326773986#Place\/india<\/a>> # India<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Place<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"India<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/326773986#Place\/singapore<\/a>> # Singapore<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Place<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Singapore<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/326773986#Topic\/consumption_economics_india<\/a>> # Consumption (Economics)--India<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:hasPart<\/a> <http:\/\/id.loc.gov\/authorities\/subjects\/sh85031498<\/a>> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Consumption (Economics)--India<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
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<http:\/\/id.worldcat.org\/fast\/1210276<\/a>> # India.<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Place<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"India.<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
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<http:\/\/viaf.org\/viaf\/171161641<\/a>> # Dheeraj Sinha<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Person<\/a> ;\u00A0\u00A0\u00A0\nschema:familyName<\/a> \"Sinha<\/span>\" ;\u00A0\u00A0\u00A0\nschema:givenName<\/a> \"Dheeraj<\/span>\" ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Dheeraj Sinha<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
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