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Consumer management in the Internet age : how customers became managers in the modern workplace

Author: Joshua Sperber
Publisher: Lanham : Lexington Books, [2019]
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
This book analyzes online consumer management, a practice in which customers monitor, report on, and discipline workers through posting online reviews. Through examining reviewer communities, the author analyzes the ways in which our need for collective purpose is increasingly transformed into profit production under modern capitalism.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Sperber, Joshua, author.
Consumer management in the Internet age
Lanham : Lexington Books, [2019]
(DLC) 2018057741
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Joshua Sperber
ISBN: 1498592228 9781498592222
OCLC Number: 1081379096
Description: 1 online resource
Contents: Introduction: we're all managers now (and we're doing it for free) --
How the consumer was invented (and is being reinvented): a brief history of the consumer --
Yelp: working for pleasure (and to make others rich) --
Rate my professors: A's (and debt) for everyone! --
Conclusion.
Responsibility: Joshua Sperber.

Abstract:

This book analyzes online consumer management, a practice in which customers monitor, report on, and discipline workers through posting online reviews. Through examining reviewer communities, the  Read more...

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The consumer has been alternatively depicted as the sovereign of the market, the unwitting dupe of advertisers, and the heroic boycotter whose activism helped create democracy. In this splendid and Read more...

 
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