skip to content
Consumer marketing Preview this item
ClosePreview this item
Checking...

Consumer marketing

Author: Avi Shankar; Bernard Cova; Robert V Kozinets
Publisher: London : Routledge, 2015.
Edition/Format:   Print book : English
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: Avi Shankar; Bernard Cova; Robert V Kozinets
ISBN: 9781138169975 1138169978
OCLC Number: 1062282784
Notes: Originally published: Amsterdam: Butterworth-Heinemann, 2007.
Formerly CIP.
Description: 1 volume ; 24 cm
Responsibility: Avi Shankar, Bernard Cova, Robert Kozinets.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.

Similar Items

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/1062282784> # Consumer marketing
    a schema:CreativeWork, schema:Book ;
    library:oclcnum "1062282784" ;
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/enk> ;
    schema:about <http://dewey.info/class/658.8342/e23/> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/5535777295#Topic/consumer_behavior> ; # Consumer behavior
    schema:about <http://experiment.worldcat.org/entity/work/data/5535777295#Topic/market_segmentation> ; # Market segmentation
    schema:author <http://experiment.worldcat.org/entity/work/data/5535777295#Person/cova_bernard> ; # Bernard Cova
    schema:author <http://experiment.worldcat.org/entity/work/data/5535777295#Person/kozinets_robert_v_1964> ; # Robert V. Kozinets
    schema:author <http://experiment.worldcat.org/entity/work/data/5535777295#Person/shankar_avi> ; # Avi Shankar
    schema:bookFormat bgn:PrintBook ;
    schema:datePublished "2015" ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/5535777295> ;
    schema:inLanguage "en" ;
    schema:name "Consumer marketing"@en ;
    schema:productID "1062282784" ;
    schema:workExample <http://worldcat.org/isbn/9781138169975> ;
    umbel:isLike <http://bnb.data.bl.uk/id/resource/GBB5F8189> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/1062282784> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/5535777295#Person/cova_bernard> # Bernard Cova
    a schema:Person ;
    schema:familyName "Cova" ;
    schema:givenName "Bernard" ;
    schema:name "Bernard Cova" ;
    .

<http://experiment.worldcat.org/entity/work/data/5535777295#Person/kozinets_robert_v_1964> # Robert V. Kozinets
    a schema:Person ;
    schema:birthDate "1964" ;
    schema:familyName "Kozinets" ;
    schema:givenName "Robert V." ;
    schema:name "Robert V. Kozinets" ;
    .

<http://experiment.worldcat.org/entity/work/data/5535777295#Person/shankar_avi> # Avi Shankar
    a schema:Person ;
    schema:familyName "Shankar" ;
    schema:givenName "Avi" ;
    schema:name "Avi Shankar" ;
    .

<http://experiment.worldcat.org/entity/work/data/5535777295#Topic/consumer_behavior> # Consumer behavior
    a schema:Intangible ;
    schema:name "Consumer behavior"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/5535777295#Topic/market_segmentation> # Market segmentation
    a schema:Intangible ;
    schema:name "Market segmentation"@en ;
    .

<http://worldcat.org/isbn/9781138169975>
    a schema:ProductModel ;
    schema:isbn "1138169978" ;
    schema:isbn "9781138169975" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.