Consumer panels (Book, 2002) [WorldCat.org]
skip to content
Consumer panels Preview this item
ClosePreview this item
Checking...

Consumer panels

Author: Seymour Sudman; Brian Wansink
Publisher: Chicago, Ill. : American Marketing Association, 2002.
Edition/Format:   Print book : English : 2. edView all editions and formats
Summary:

Integrating academic research with global best practices, this work provides data-driven tips on reducing reactivity and burnout, improving recruitment and retention, and cutting costs while  Read more...

Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: Seymour Sudman; Brian Wansink
ISBN: 0877572976 9780877572978
OCLC Number: 918524973
Description: XIII, 233 Seiten : Illustrationen, Diagramme
Contents: I. LEVERAGING A CONSUMER PANEL. II. CONVENTIONAL AND CREATIVE USES OF CONSUMER PANELS. III. HOW ARE CONSUMER PANELS BIASED. IV. COURTING PANELISTS AND COLLECTING DATA. V. IMPROVING PANEL ACCURACY AND REPORTING. VI. THE ACCIDENTAL CONDITIONING OF CONSUMER PANELS. VII. PROCESSING DATA AND PROJECTING RESULTS. VIII. THE COSTS OF OPERATING A PANEL. IX. CHOOSING A CONSUMER PANEL SERVICE. X. BUILDING A SUCCESSFUL CONVENIENCE PANEL. XI. PREDICTING THE FUTURE.
Responsibility: Seymour Sudman ; Brian Wansink.
More information:

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.

Similar Items

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.